Social media can sometimes feel like a distraction, a fad, and a drain on your time. However, businesses that learn to take advantage of this social technology are capitalizing on social media trends. Over at Real Business Rescue they’ve created a fantastic infographic on the subject that we just had to share. What are the […]
Everyone is talking about mobile strategy. You know you need a “responsive” website design, but what makes for mobile-friendly content? The key is creating content that is user-centered. It’s making sure your strategy addresses the who, what, how, and why for your visitors and searchers.
Consider User Context
Where are your users, and what are they doing? […]
Attracting new clients can be a challenge for any local business. While many consumers use the Internet to search for products and services, making your company stand out amongst all the other websites in your industry can be a daunting task. Fortunately, a few smart strategies will improve your local SEO (search engine optimization), making […]
Marc Spring, President of Evolved Office and founder of ITEX Expo and imageSource Magazine, has reacquired the premier national trade show and industry publication. A veteran of the office industry with keen insight into marketplace trends, Spring is excited about the opportunity to re-engage with ITEX, notably to revamp the format for the upcoming 2017 […]
A website is the virtual representation of your business. But no matter how well-designed or easy-to-navigate your site is, it won’t be effective if potential clients aren’t visiting it. To make the most of your investment in its design and maintenance, use Search Engine Optimization (SEO) to help your site be found.
What is SEO?
SEO is […]
What is the magic behind successful email marketing? Some argue that it is all about spectacular copy, while others swear by knockout images and killer subject lines. All of these ingredients are important to providing relevant, beneficial email communications, but the true key to a successful strategy is consistency. By planning and sticking to a […]
Email messaging is an essential piece of the marketing puzzle in the 21st century. Unfortunately, a number of factors can keep your emails from getting to their final destination—factors like dead domains. They may sound terminal, but with proper list management, dead domains don’t have to haunt you.
What is a dead domain? A dead domain […]
Don’t let anybody tell you that email marketing is dead. Those claiming that email is on its way out as a viable marketing tool haven’t done their research, because email marketing continues to prove itself as the premier channel for business-to-business (B2B) marketing. In short, it is the easiest way for you to continually get […]