Blog

2510, 2018

The End Is Nigh for Google+

By |October 25th, 2018|Blog|Comments Off on The End Is Nigh for Google+

Seven years after its debut, Google is pulling the plug on its very own social networking platform. The tech giant announced on October 8th that it would be shutting down Google+ for consumers. The “wind-down” will take place over a 10-month period to provide users with “a full opportunity to transition,” with the end slated […]

1710, 2018

Evolved Office Implements New SEO & PPC Reporting Software

By |October 17th, 2018|Blog|Comments Off on Evolved Office Implements New SEO & PPC Reporting Software

New reporting software enhances Evolved Office’s client relationships and helps them understand each marketing strategy being used in their Search Engine Optimization (SEO), Pay-Per-Click (PPC), and social media digital marketing campaigns.

Evolved Office (EO), the #1 marketing platform and agency for Business Solutions Providers (BSPs) and office equipment dealers, today announced its implementation of new Digital […]

1510, 2018

Goodbye Google AdWords, Hello Google Ads!

By |October 15th, 2018|Blog|Comments Off on Goodbye Google AdWords, Hello Google Ads!

Google has rebranded its paid search ads platform. Their flagship advertising product, which went by AdWords since its debut in 2000, is now known as Google Ads. Why the change? What started as a platform for running text ads on Google Search now makes it possible to advertise across a variety of mediums. The ‘AdWords’ […]

110, 2018

Facebook Revamps Business Pages—Tips for BSPs!

By |October 1st, 2018|Blog|Comments Off on Facebook Revamps Business Pages—Tips for BSPs!

Facebook is overhauling its Pages feature to help local businesses combat oversaturation and better connect with customers. The social media giant announced they have taken steps to make it even easier for users to interact with small businesses on the platform. These steps include:

• Redesigning pages on mobile devices to make interactions—such as recommendations, making […]

404, 2018

Personalize Your Emailing Marketing for Better Customer Engagement and Higher ROI

By |April 4th, 2018|Blog|Comments Off on Personalize Your Emailing Marketing for Better Customer Engagement and Higher ROI

Email marketing is still king, as it continues to generate the highest ROI for marketers. But, with so many emails flooding your customers’ inboxes today, it’s hard for your content to stand out from the crowd. To increase customer engagement and the return of your email marketing investment, consider personalizing your marketing emails. According to […]

2701, 2018

Chat with Customers via Text through Your Google My Business Listing

By |January 27th, 2018|Blog|Comments Off on Chat with Customers via Text through Your Google My Business Listing

With today’s increased emphasis on customer service, modern businesses want to cover all of their bases when it comes to being available to their clients. To help companies and customers alike, Google recently announced a new way for your clients to connect with you through your Google My Business listing: text messaging.

Not familiar with Google […]

1512, 2017

Are You A Victim of Spam Traps? How and Why You Should Avoid This Email Marketing Pitfall

By |December 15th, 2017|Blog|Comments Off on Are You A Victim of Spam Traps? How and Why You Should Avoid This Email Marketing Pitfall

When was the last time you cleaned up your email marketing contact list? We know you work hard to collect client and prospect contact information, but when was the last time you took a hard look at who is receiving your email marketing? An email marketing best practice is to ensure your list contains high […]

111, 2017

Google Releases Latest SEO Ranking Signal: Making the Switch to HTTPS

By |November 1st, 2017|Blog|Comments Off on Google Releases Latest SEO Ranking Signal: Making the Switch to HTTPS

Several factors play into where your website lands when making an inquiry on a search engine. Google designates certain criteria known as ranking signals to determine which sites end up on the first page of search results. Examples of established ranking signal examples include having clean URL structures, responsive layouts, alt text for images, social […]

506, 2017

Evolved Office Enters Strategic Partnership with Pontrelli Marketing

By |June 5th, 2017|Blog|Comments Off on Evolved Office Enters Strategic Partnership with Pontrelli Marketing

Evolved Office is proud to enter into a strategic partnership with Pontrelli Marketing to further strengthen the solutions we provide to office technology dealers. Below is the press release announcing this new partnership.

Pontrelli Marketing Announces Two Strategic Partnerships
The Sailor Group and Evolved Office support Pontrelli’s Integrated Marketing Infrastructure

Pontrelli Marketing recently conducted its first user forum […]

2211, 2016

Local, Local, Local! Tips to Improve Your Local SEO

By |November 22nd, 2016|Blog|Comments Off on Local, Local, Local! Tips to Improve Your Local SEO

Attracting new clients can be a challenge for any local business. While many consumers use the Internet to search for products and services, making your company stand out amongst all the other websites in your industry can be a daunting task. Fortunately, a few smart strategies will improve your local SEO (search engine optimization), making […]