The influence of the Internet has changed the buying process. Long gone are the days of door knocking and cold calling. According to a recent survey of 150 B2B buyers, 70% of the decision-making process takes place online:
46% used web search engines as their first source when starting their research.
37% ranked general educational content such as white papers to be the most important aspect of a vendor website.
64% said the winning vendor’s content had a significant impact on their buying decision.
Here are a few questions you should be asking yourself:
- Is my website responsive (mobile, tablet, & desktop)?
- During an online search, is my business listed on the 1st page of Google?
- Am I providing educational content to convert visitors to leads?
- How many visitors do I get per month? And how many do I convert to leads?
Whether you’re an experienced managed services provider or you’re just getting started in the industry, we can help you. At EO, we specialize in boosting your online potential through web design, SEO, and PPC advertising.