Pay-Per-Click (PPC) is a form of marketing that requires businesses to pay each time their ad is clicked at the top of an internet search. In contrast to SEO, PPC isn’t organic. Instead, it bumps your website to the top of search results, based on the amount a company is willing to bid on an ad or keyword. PPC is a way of purchasing website visits and can be a cost-effective way of garnering website traffic if the PPC campaign is firing on all cylinders.
Pay-Per-Click marketing is actually the quickest method to accrue targeted visitors to your website. Moreover, with a highly optimized campaign, PPC allows you to see almost immediate results. Although the goal of many PPC campaigns is to increase website traffic, it can also be used to get users to sign up for a service, buy a specific product, or download a mobile app.
Our PPC marketing experts are well versed in Google Ads and Bing Ads. We conduct extensive keyword research, monitor keyword effectiveness, facilitate keyword bidding, and determine the best course of action to take for your campaign based on cost per click (CPC) for each advertisement and your budget. We also implement advanced PPC marketing techniques, such as retargeting, which targets users who visit your site but don’t convert to customers. Our digital marketing team is primed to help you reach the top of Google searches with Pay-Per-Click advertising.