912, 2016

Big Benefits of Social Media Marketing for B2B Companies

By |December 9th, 2016|Uncategorized|Comments Off on Big Benefits of Social Media Marketing for B2B Companies

Social media can sometimes feel like a distraction, a fad, and a drain on your time. However, businesses that learn to take advantage of this social technology are capitalizing on social media trends. Over at Real Business Rescue they’ve created a fantastic infographic on the subject that we just had to share. What are the […]

2911, 2016

Content Marketing for Mobile: How to Maximize Your Website’s Mobile Strategy

By |November 29th, 2016|Uncategorized|Comments Off on Content Marketing for Mobile: How to Maximize Your Website’s Mobile Strategy

Everyone is talking about mobile strategy. You know you need a “responsive” website design, but what makes for mobile-friendly content? The key is creating content that is user-centered. It’s making sure your strategy addresses the who, what, how, and why for your visitors and searchers.

Consider User Context
Where are your users, and what are they doing? […]

2211, 2016

Local, Local, Local! Tips to Improve Your Local SEO

By |November 22nd, 2016|Blog|Comments Off on Local, Local, Local! Tips to Improve Your Local SEO

Attracting new clients can be a challenge for any local business. While many consumers use the Internet to search for products and services, making your company stand out amongst all the other websites in your industry can be a daunting task. Fortunately, a few smart strategies will improve your local SEO (search engine optimization), making […]

2207, 2016

Marc Spring, Founder of the ITEX Trade Show, Reacquires the Show

By |July 22nd, 2016|Blog|Comments Off on Marc Spring, Founder of the ITEX Trade Show, Reacquires the Show

Marc Spring, President of Evolved Office and founder of ITEX Expo and imageSource Magazine, has reacquired the premier national trade show and industry publication. A veteran of the office industry with keen insight into marketplace trends, Spring is excited about the opportunity to re-engage with ITEX, notably to revamp the format for the upcoming 2017 […]

2207, 2016

SEO Basics: Is Your Website up to Par?

By |July 22nd, 2016|Blog|Comments Off on SEO Basics: Is Your Website up to Par?

A website is the virtual representation of your business. But no matter how well-designed or easy-to-navigate your site is, it won’t be effective if potential clients aren’t visiting it. To make the most of your investment in its design and maintenance, use Search Engine Optimization (SEO) to help your site be found.

What is SEO?
SEO is […]

2207, 2016

Consistency: The Key to Email Marketing Success

By |July 22nd, 2016|Blog|Comments Off on Consistency: The Key to Email Marketing Success

What is the magic behind successful email marketing? Some argue that it is all about spectacular copy, while others swear by knockout images and killer subject lines. All of these ingredients are important to providing relevant, beneficial email communications, but the true key to a successful strategy is consistency. By planning and sticking to a […]

2207, 2016

Dead Domains: How to Clean up Your Lists and Why it Matters

By |July 22nd, 2016|Blog|Comments Off on Dead Domains: How to Clean up Your Lists and Why it Matters

Email messaging is an essential piece of the marketing puzzle in the 21st century. Unfortunately, a number of factors can keep your emails from getting to their final destination—factors like dead domains. They may sound terminal, but with proper list management, dead domains don’t have to haunt you.

What is a dead domain? A dead domain […]

902, 2016

Upsell Your Customer Base with Email Marketing

By |February 9th, 2016|Blog|Comments Off on Upsell Your Customer Base with Email Marketing

Don’t let anybody tell you that email marketing is dead. Those claiming that email is on its way out as a viable marketing tool haven’t done their research, because email marketing continues to prove itself as the premier channel for business-to-business (B2B) marketing. In short, it is the easiest way for you to continually get […]

902, 2016

SEO Pitfalls Your Dealership Should Avoid at All Costs

By |February 9th, 2016|Blog|Comments Off on SEO Pitfalls Your Dealership Should Avoid at All Costs

Don’t make the mistake of thinking that Search Engine Optimization (SEO) is too technical to understand and, therefore, isn’t important when considering your company’s branding and overall marketing strategy. This thinking couldn’t be further from the truth. SEO is a crucial aspect of staying relevant in the office equipment and business solutions market, particularly when […]

2109, 2015

Social Media Best Practices

By |September 21st, 2015|Blog|1 Comment

When it comes to social media, many business solution providers aren’t sure where to start. The social media mix can seem intimidating or overwhelming, especially for dealers who are so focused on the selling side of the business that the networking side gets overlooked. But when implemented and executed properly, social media engagement really isn’t […]