Partner marketing is no longer about handing over a logo and calling it a day. With the complexities of managing channel relationships, ensuring brand consistency, and driving measurable ROI, [...]
If you’ve ever tried to keep track of all your business partnerships, you know it can get overwhelming fast. That’s where Partner Relationship Management (PRM) programs come in—they’re designed [...]
Keeping channel partners informed and motivated is what keeps those relationships strong. Whether it's updates, support, or a pat on the back for hitting milestones, staying connected is key. [...]
Running a multi-channel campaign can get pretty complicated, especially when you're managing franchisors, independent retailers, and sales partners simultaneously. It's a lot to keep track of, but with the [...]
Partner marketing is getting a serious upgrade, thanks to artificial intelligence. Static strategies and one-size-fits-all campaigns are officially outdated. Now, marketers have access to AI-powered tools that deliver personalized, [...]
Your partners are only as powerful as the tools and materials you equip them with. Think of it like building a winning sports team. You wouldn't hand them a [...]
Building and sustaining strong partnerships is no small feat, but here's the good news – you don't have to fly blind. Partner Relationship Management (PRM) tools and email marketing, [...]
When it comes to Through-Channel Marketing Automation (TCMA), consistent branding isn't just a "nice to have." It's critical. Every email sent, social post shared, or campaign launched through your [...]
Video messaging is revolutionizing the way businesses connect with partners and get things done. It’s not just some fancy gadget to play around with; it’s quickly becoming essential. Think [...]
Partner onboarding often feels like putting together IKEA furniture without instructions. It's messy, time-consuming, and somehow, you always end up with extra screws (or in this case, missed steps). [...]