What Is TCM?
Think Globally, Market Locally!
Evolved Office’s Through Channel Marketing (TCM) delivers your message to the right set of eyes every time. With TCM through Evolved Office, you can ditch the shotgun approach to advertising your products and services. Instead, you can send targeted messages to end-users who have already shown interest in your solutions. Our unique automations enable brands to quickly and economically scale advertising and local marketing messages through their distributed networks of partners, resellers, retailers, dealers, distributors, agents, franchisees, and branches.
Automation of localized marketing has come a long way. Brand marketers who take advantage of automated TCM gain back valuable time to work on brand and business development, developing new products, and more with the knowledge that their partners are effectively and efficiently marketing your products. Let our automated TCM platform and our team of marketing assistants take the guesswork out of marketing to guarantee your network is engaged and delivering your brand’s message
US advertisers are projected to spend more than $172 billion on digital marketing in 2021. To drive sales in local markets, you need to provide tools to your partners that make them successful. Evolved Office’s automated TCM program is that tool.
We’ll add localized branding. You control the message.
Automated TCM: How It Works
Whether you have 10 partners or 10,000, Evolved Office’s automated TCM platform makes sure that every message is consistent, professional, and conforms to your brand. But we don’t stop there. It’s localized with your partners’ logos, addresses, and even sales reps’ headshots, to ensure their brand is visible to the end-user as well. It really is a win-win.
Here’s How It Works:
Send content from all of your partners in three easy steps. It really is that simple.
Problems We Solve.
PROBLEM: Keeping Your Message Consistent
SOLUTION: By creating the content once and dispersing that message to your partners via one unified platform, you can ensure consistent marketing from all of your partners. Our software even allows you to lock content to guarantee it cannot be changed, providing peace of mind that the message you want to convey is what end-users will actually see.
PROBLEM: Including Local Partner Branding In Corporate Materials
SOLUTION: Evolved Office’s TCM platform localizes your corporate digital marketing messages by automating the addition of your partners’ logos, website URLs, addresses, and even individual sales rep’s headshots to emails, videos, newsletters, and more. The end-user gets the local service and support they are looking for with the overarching brand-based message you approve.
PROBLEM: Allocating Enough Time To Help Your Partners Market Your Products
SOLUTION: Evolved Office’s team of dedicated marketing specialists will handle the details for you. We have the time that you don’t have – time to build out campaigns and ensure the message gets delivered to end-users. Simply let us know what the focus of each piece should be, and we’ll take it from there, including any necessary partner communication.
PROBLEM: Tracking Partner Marketing & Success
SOLUTION: To prove the effectiveness of your TCM collateral, you can login to a comprehensive dashboard to track the dissemination of marketing messages to gauge their effectiveness. Track partner participation, end-user engagement, and more to identify what’s working and how to position your next message.
Current Managed Marketing Partners:
