Search Engine Optimization (SEO) is an ever-evolving marketing discipline. With SEO trends changing each year, it’s even more important for Business Solutions Providers (BSPs) to stay up-to-date on best practices and at the top of search engine results. With the new year on the horizon, let’s dive into four of the biggest SEO trends for 2019 you need to be aware of to help you get the biggest ROI on your online content.
Mobile Optimization – Thanks to smartphones, more internet searches are done on mobile devices than desktop computers, and Google has taken notice. Google has switched their focus to mobile-optimized websites, rolling out mobile-first indexing in 2018. Rather than using the desktop version of a webpage’s content for crawling, indexing, and ranking, they now use the mobile version of a page for these purposes, in order to help mobile users find what they are looking for. In other words, if your website is not responsive and optimized for mobile devices, your ranking in Google searches will be negatively impacted.
Voice Search Optimization – Voice-enabled devices are all the rage these days. Alexa, Siri, and other electronic personal assistance devices are being used to accomplish all kinds of tasks in the home, with online searches being one of them. According to BrightLocal’s Voice Search for Local Business Study 2018, 58 percent of consumers have used voice search to find local business information in the last 12 months, with 27 percent of voice searches visiting a local business’s website after a search. Businesses need to be thinking about optimizing their websites for voice search queries.
Page Speed – Webpage loading time impacts Google rankings. Whereas websites were previously evaluated merely on technical parameters, Google now ranks them on speed, as well. That means a page taking forever to load will rank lower in search results than one that loads faster. It’s incumbent upon businesses to resolve any issues causing their website to load slowly.
High-quality Content – As the saying goes, in marketing “content is king.” This needs to be amended to, “In 2019, high-quality content is king.” Google’s algorithms continue to get smarter and better at understanding content, seeking out informative text that provides value to website visitors and is not stuffed with keywords. In other words, Google is looking for quality in your content. Whatever your topic is, failing to provide informative content for your website will mean you’re unlikely to end up on page one of a search.
Is your office technology dealership’s website prepared for 2019? By making sure your website is optimized for both mobile devices and voice searches, with pages that load quickly and informative content that provides value to your visitors, you’ll increase your odds of landing on the first page of a Google search. Need help with your SEO or any other digital marketing strategies? Contact the Evolved Office team today to learn more about our solutions for Business Solutions Providers.