In a world where 81% of B2B decision-makers use online communities and blogs to help make purchasing decisions (Demand Gen Report), it’s clear that increasing brand exposure is crucial for Managed Service Providers (MSPs) and Business Service Providers (BSPs). But how can you cast a wider net and ensure your brand stands out in an increasingly crowded digital landscape? Here are some innovative tactics to consider.
Embrace Content Marketing
Embrace Content Marketing
Content is king, they say, and for good reason. Content marketing costs 62% less than traditional marketing but generates about three times as many leads (Demand Metric). By creating valuable, engaging content — from blog posts and white papers to webinars and podcasts —, you can attract potential customers, boost your search engine rankings, and establish your brand as a thought leader in your industry.
For MSPs and BSPs, embracing content marketing is not just an option—it’s a necessity. This strategy offers a cost-effective way to generate leads and expand your customer base. Furthermore, it provides an opportunity to demonstrate your expertise and establish your brand as a trusted authority in the industry. However, creating high-quality, engaging content can be time-consuming and challenging.
That’s where eoContent comes in. eoContent is a feature provided by Evolved Office that allows you to choose from ready-to-go content on any topic you wish to promote to your database. Drag articles or products to your email templates and send them out to your database in seconds! You can edit the content or send it as is, saving you valuable time and effort.
Implementing content marketing effectively involves understanding your audience and their needs. And with eoContent, this process becomes even more streamlined and efficient. So, whether it’s an informative blog post, an insightful webinar, or an in-depth white paper, eoContent has got you covered.
Ready to take your content marketing to the next level? Learn more about eoContent and how it can enhance your marketing strategy.
Leverage Social Media
With over 3.6 billion people using social media worldwide (Statista), platforms like LinkedIn, Twitter, and Facebook offer a powerful way to reach a broad audience. But it’s not just about posting updates. Engage with your followers, share relevant industry news, and use social listening tools to monitor what people are saying about your brand. Remember, social media is a two-way street.
In the digital age, leveraging social media is a must for MSPs and BSPs. These platforms offer an unparalleled opportunity to connect with a vast audience, foster customer relationships, and boost brand visibility. However, maintaining an active, engaging social media presence can be time-consuming and challenging.
That’s where eoSocial comes in. eoSocial is a dedicated social marketing tool designed specifically for Dealers and MSPs. It provides ready-to-go, industry-based social posts that you can send and schedule in just a few clicks. This means you can maintain a consistent social media presence without having to spend hours creating content.
In addition to creating and sharing content, it’s crucial to engage with your audience and monitor brand mentions and relevant conversations. eoSocial makes this process even more streamlined and efficient, allowing you to focus on what really matters—building relationships with your audience and growing your business.
Ready to take your social media marketing to the next level? Learn more about eoSocial and how it can enhance your marketing strategy.
Optimize for SEO
93% of online experiences begin with a search engine (Search Engine Journal). That’s why search engine optimization (SEO) should be a key part of your strategy. Use keyword research to understand what potential customers are searching for, optimize your website and content for these terms, and build high-quality backlinks to increase your site’s authority.
For MSPs and BSPs, optimizing for SEO is a critical component of digital marketing. With the majority of online experiences beginning with a search engine, SEO offers a powerful way to increase your visibility, attract more visitors to your site, and ultimately convert those visitors into customers. Moreover, a well-optimized website not only ranks higher in search results but also provides a better user experience, which can boost your credibility and customer satisfaction.
To implement SEO effectively, begin with thorough keyword research. Understand what terms your potential customers are using when they search for services like yours. Then, optimize your website and content around these keywords. This includes your meta tags, headers, and website copy. However, remember that SEO is not just about keywords. Building high-quality backlinks from reputable sites can significantly increase your site’s authority and improve your search rankings. Keep in mind, though, that SEO is an ongoing process that requires consistent effort and monitoring. It’s not a one-time task but rather a long-term investment in your brand’s online presence.
Invest in Video Marketing
Video is a highly effective way to increase brand exposure. According to a report by Wyzowl, 86% of businesses use video as a marketing tool — up from 61% in 2016. Whether it’s product demonstrations, customer testimonials, or behind-the-scenes looks at your company, video content can engage your audience, boost conversions, and enhance your online presence.
For MSPs and BSPs, investing in video marketing can significantly enhance brand exposure and engagement. However, creating compelling, professional video content can be a challenge.
That’s where eoVideo comes in. eoVideo is a powerful tool that allows you to create and share creative, personalized videos to strengthen your sales process. Whether it’s a product demonstration, customer testimonial, or educational video, eoVideo makes it easy to record and send videos in just a few clicks. This not only maximizes potential leads but also accelerates the deal-closing process with improved communication.
Moreover, video content created with eoVideo isn’t limited to just sales. It’s a versatile solution that can be used by everyone involved in your business cycle – from support teams to C-Level executives. With eoVideo, email communication doesn’t have to be boring. You can communicate your message clearly and efficiently, making it a perfect solution for busy teams.
Ready to take your video marketing to the next level? Learn more about eoVideo and how it can enhance your marketing strategy.
Utilize Email Marketing
Despite the rise of social media and other digital channels, email remains one of the most effective ways to reach customers. In fact, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA). Use personalized, targeted emails to nurture leads, promote your content, and keep your brand top of mind.
For MSPs and BSPs, email marketing is a powerful strategy to maintain customer relationships and drive business growth. But creating personalized, targeted emails can be time-consuming and challenging.
That’s where eoEmail comes in. eoEmail is a dedicated email marketing tool designed specifically for your needs. It provides ready-to-go email templates that you can customize to fit your brand identity and send instantly. This means you can start nurturing leads, promoting content, and maintaining brand awareness without having to start from scratch.
eoEmail not only simplifies the process of creating personalized emails but also allows you to save valuable time — time that you can invest in other important aspects of your business. With eoEmail, you can maintain consistent communication with your customers and prospects, build significant relationships, and drive your marketing efforts forward more efficiently.
Ready to simplify your email marketing and enhance your customer relationships? Learn more about eoEmail and how it can streamline your marketing strategy.
Casting a wider net in the digital sea may seem daunting, but with these innovative tactics, you can enhance your MSP or BSP brand exposure, reach more potential customers, and drive business growth. Remember, it’s not just about reaching a larger audience — it’s about reaching the right audience. So, understand who your customers are, where they hang out online, and how they prefer to interact with brands. Then, tailor your strategy accordingly. Happy casting!