If you’re an MSP or BSP, chances are you’ve at least heard of content marketing. But what exactly is it, and is it worth your time?

Content marketing is the creation and distribution of tailored content with the express purpose of attracting new clients or customers. That might sound like a lot of work, but when done correctly, it can be an extremely effective way to reach new people and grow your business.

So why should MSPs and BSPs give content marketing a try? Read on to find out.

1. It’s Not All About You (Really)
When you’re in the business of providing IT services, it’s easy to fall into the trap of thinking that everything you do should be about promoting your services. But that’s not necessarily true. In fact, constantly shoving your services down people’s throats is more likely to turn them away than anything else.

People are turned off by companies that constantly promote their services. They’re also less likely to convert than those who don’t try hard enough, so it’s best not to stick your nose in where you don’t belong and just provide what customers ask for if they seem interested already!

With content marketing, you have an opportunity to show potential clients that you’re an expert in your field without being too sales-y about it. By creating helpful blog posts, whitepapers, infographics, and even social media posts, you can demonstrate your knowledge and build trust with potential clients before they’ve even picked up the phone to call you.

2. It’s a Great Way to Get Found Online
If you want people to be able to find your MSP or BSP online—and you really should—then content marketing is a great way to make that happen. That’s because, when done correctly, content marketing will help improve your SEO significantly.

SEO, or search engine optimization, is the practice of optimizing your website for Google (and other search engines) so that it appears as high up in the search results as possible. The higher up your website appears, the more likely people are to click on it and learn more about your business.

The best way to get people searching for your business online is through content marketing. This means that you need great information on what services or products are offered, where they’re located in the country, and how those things can help customers like themselves make their lives better! Incorporating some written words into images will not only improve search engine optimization but also give off a professional tone which may attract new clients who want more contact details than just one listed over Facebook profile pictures.

Content marketing will help improve your SEO by giving you opportunities to use relevant keywords throughout your website and blog posts, as well as earn backlinks from other websites. Over time, these small improvements will add up and help ensure that when people are searching for MSPs or BSPs in your area, they’ll find you first.

3. You Don’t Need a Massive Budget
One of the best things about content marketing is that it doesn’t require a massive budget as some other marketing initiatives do. Sure, if you want to hire someone to handle all the writing for you, then that will cost some money upfront. But once that initial investment has been made, continuing to produce high-quality content is relatively inexpensive compared to other forms of digital marketing, such as pay-per-click advertising or even LinkedIn Sponsored Content campaigns. Content marketing can also be very cost-effective when compared to offline advertising initiatives such as direct mailers or print ads—not to mention much more targeted.
The best thing about content marketing is that you don’t need to spend a ton of cash. Sure, if your goal was hiring someone full-time or outsourcing everything completely, then there would likely be an upfront cost involved with those types of deals, but thankfully, this isn’t necessary!

For most businesses just getting started in their online presence, they can start by creating quality blog posts that will keep them top-ranked on Google while also building relationships through social media shares.

If you’re like most specialty business owners, you know that content is king. But what you might not realize is that not all content is created equal. Evolved Office Ready to Go Content takes the guesswork out of producing high-quality content by giving you a wide range of topics to choose from. And because it’s ready to go, all you have to do is drag it into your email template and hit send! So why wait? Get started today with Evolved Office Ready to Go Content!
Content marketing isn’t just for big businesses with deep pockets—it can be an extremely effective way for MSPs to attract new clients and grow their business on a limited budget. So if you haven’t already given content marketing a try, now might be the time!