Google My Business (GMB) is a crucial aspect of digital marketing and local SEO strategies. GMB is a free tool that lets you control how your business appears on Google Search and Maps. Utilizing Google My Business for your business isn’t as daunting as it may seem. Here’s how you can optimize your Google My Business Listing for your business.

Claiming a Listing

The first step is to claim a listing if you haven’t already created one. Go to and click Manage Now. You’ll be able to input necessary business information, and after verifying your business, you’re ready to optimize your listing!

Keep it Up to Date

Be sure to keep your business information up to date. The information on Google My Business should always match the information on the website. If there are any inconsistencies, your ranking will have a negative impact.

Photos and Videos

A Google My Business profile isn’t complete with pictures. Listings with photos generate more clicks and are considered more reputable. Even photos of your building or staff can build trust with potential customers. Users want to see more than a faceless company. A video of your business can have an even greater impact. Consider photos and videos as a viable option for optimizing your Google My Business profile.


Reviews from clients and customers are an essential part of building a presence on Google and optimizing your Google My Business profile. Not only do reviews help establish your business, but they also help gain the trust of new customers. Even poor reviews are beneficial for businesses. If you can respond to poor reviews with respect while getting to the root of the issue, users will see that you’re a reliable business owner. Honest reviews also help you understand what can be improved.


Google My Business includes analytics on how customers are engaging with your business. Statistics such as where visitors are coming from, how people searched for your business, and how many people called directly from the listed phone number are only a few insights that Google My Business brings.

Google My Business is a vital tool for marketing strategies. It goes beyond just creating a listing. GMB encompasses many aspects to help with a digital marketing campaign. Optimizing your Google My Business profile is only one piece to the digital marketing puzzle. Contact Evolved Office today to learn more about how you can take your business to the next level with our digital marketing services.