As an MSP or BSP, you are always on the lookout for new ways to save time and money while still providing top-notch service to your clients. Marketing automation can help you do just that by automating many of the tedious and time-consuming marketing tasks that take up so much of your valuable time. In addition, marketing automation can also help you generate more leads, convert more leads into customers, and improve your customer service. All of this adds up to more revenue for your business.
So, what exactly is marketing automation?
Marketing automation is the use of software to automate marketing processes such as email marketing, content marketing, social media campaigns, and lead generation. By using marketing automation, MSPs and BSPs can free up time to focus on other important tasks and still see a significant return on investment (ROI).
It’s hard to know how you’re doing with your online marketing without spending hours compiling data from different sources.
Not only do you have to compile data from different sources, but you also have to make sure that the data is accurate and up-to-date. This process can be incredibly time-consuming and frustrating.
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How Marketing Automation Can Help MSPs and BSPs Save Time and Money
One of the most appealing aspects of marketing automation for MSPs and BSPs is the ability to save time and money. How? By automating repetitive and time-consuming tasks, MSPs and BSPs can focus their attention on revenue-generating activities such as developing new products and services, expanding into new markets, and winning new clients.
In addition, marketing automation can help MSPs and BSPs improve their lead-generation efforts. By automating lead nurturing activities such as providing educational content, sending timely follow-ups, and staying top-of-mind with prospects, MSPs, and BSPs can generate more qualified leads without putting in extra hours or hiring additional staff.
Finally, marketing automation can also help MSPs and BSPs boost their conversion rates by automatically sending targeted messages to prospects at key points in the sales cycle. For example, if a prospect downloads a white paper from your website, you could use marketing automation to send them an email with additional information about your products or services.
Did you know that nearly 80% of companies using marketing automation see an increase in their conversion rates? (Source: The State of Inbound)
That’s just one of the many reasons why an investment in marketing automation is a wise one for MSPs and BSPs.
Why should you utilize Marketing Automation?
1. Marketing automation can help MSPs, and BSPs generate more leads.
Marketing automation can help MSPs, and BSPs generate more leads from SMB business owners and IT decision-makers who are looking for technology solutions. By using email marketing and content marketing, MSPs and BSPs can nurture their leads and turn them into customers. Marketing automation enables MSPs and BSPs to automate their marketing processes, so they can focus on their sales process and close more deals. In addition, marketing automationprovides MSPs and BSPs with insights into their leads’ behavior, so they can optimize their marketing campaigns and generate even more leads. As a result, marketing automation is an essential tool for MSPs and BSPs who want to generate more leads and grow their business.
2. Marketing automation can help MSPs and BSPs nurture their leads.
If you’re an MSP or a BSP, you know that marketing to SMBs can be a challenge. Business owners are often too busy to pay attention to your emails, and IT can be a tough sell for those who don’t understand the tech. That’s where marketing automation comes in. By using automated email marketing and content marketing, you can keep your leads warm without spending all day on marketing. And when business owners see that you’re providing valuable information that can help them run their businesses better, they’ll be more likely to give you a call when they need IT services. So if you’re looking for a way to nurture your SMB leads, marketing automation is the way to go.
3. Marketing automation can help MSPs and BSPs convert more leads into customers.
SMBs are the backbone of the economy, but business owners often wear many hats and have little time to focus on marketing and sales. As a result, they may not be aware of the array of marketing automation tools available to them. MSPs and BSPs can help SMBs by providing access to these tools and customized advice on how to use them. Email marketing, content marketing, and social media outreach are all important components of a successful marketing strategy, but they can be time-consuming. Automating these tasks frees up SMB owners to focus on other aspects of their business while still generating leads and conversions. MSPs and BSPs who can offer this valuable service will find that they are able to convert more leads into customers.
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4. Marketing automation can help MSPs and BSPs retain their customers.
SMB business owners are always looking for ways to optimize their IT and technology solutions. It’s no wonder, then, that marketing automation is becoming an increasingly popular tool for MSPs and BSPs looking to retain their customers. By automating email marketing and content marketing tasks, MSPs and BSPs can free up time to focus on providing exceptional service and support. In addition, automated marketing campaigns can be customized to target specific segments of the SMB market, ensuring that MSPs and BSPs are delivering the right message to the right customer at the right time. With marketing automation, MSPs and BSPs can retain more customers and grow their businesses.
5. Marketing automation can help MSPs and BSPs improve their customer service.
Marketing automation is not a new concept, but it is one that is often overlooked by MSPs and BSPs. By automating email marketing and