As an MSP or BSP, you are always on the lookout for new ways to save time and money while still providing top-notch service to your clients. Marketing automation can help you do just that by automating many of the tedious and time-consuming marketing tasks that take up so much of your valuable time. In addition, marketing automation can also help you generate more leads, convert more leads into customers, and improve your customer service. All of this adds up to more revenue for your business.
So, what exactly is marketing automation?
Marketing automation is the use of software to automate marketing processes such as email marketing, content marketing, social media campaigns, and lead generation. By using marketing automation, MSPs and BSPs can free up time to focus on other important tasks and still see a significant return on investment (ROI).
It’s hard to know how you’re doing with your online marketing without spending hours compiling data from different sources.
Not only do you have to compile data from different sources, but you also have to make sure that the data is accurate and up-to-date. This process can be incredibly time-consuming and frustrating.
Evolved Office’s Reporting Integrations Digital Hub was created to solve this problem. We offer more than 50+ integrations so that you can connect with us and get a 360 view of all of your marketing efforts. Our Digital Hub gives you real-time updates on SEO, Social Media, Google Analytics, and more so that you can track your ROI and improve your marketing strategy. Click on this link to learn more about our Digital hub.
How Marketing Automation Can Help MSPs and BSPs Save Time and Money
One of the most appealing aspects of marketing automation for MSPs and BSPs is the ability to save time and money. How? By automating repetitive and time-consuming tasks, MSPs and BSPs can focus their attention on revenue-generating activities such as developing new products and services, expanding into new markets, and winning new clients.
In addition, marketing automation can help MSPs and BSPs improve their lead-generation efforts. By automating lead nurturing activities such as providing educational content, sending timely follow-ups, and staying top-of-mind with prospects, MSPs, and BSPs can generate more qualified leads without putting in extra hours or hiring additional staff.
Finally, marketing automation can also help MSPs and BSPs boost their conversion rates by automatically sending targeted messages to prospects at key points in the sales cycle. For example, if a prospect downloads a white paper from your website, you could use marketing automation to send them an email with additional information about your products or services.
Did you know that nearly 80% of companies using marketing automation see an increase in their conversion rates? (Source: The State of Inbound)
That’s just one of the many reasons why an investment in marketing automation is a wise one for MSPs and BSPs.
Why should you utilize Marketing Automation?
1. Marketing automation can help MSPs, and BSPs generate more leads.
Marketing automation can help MSPs, and BSPs generate more leads from SMB business owners and IT decision-makers who are looking for technology solutions. By using