There are a number of tools in your business’s arsenal that can help you generate leads. One of these tools that you might not be utilizing to its fullest potential is a landing page. A well-optimized and targeted landing page is one of the most effective methods of generating leads for your business. A landing page is a stand-alone web page with a single objective or call-to-action. These pages collect personal information and establish contact points to create leads for your business.
Here are some tips on how to make the right landing page that will help your business turn website traffic into sales.
Short and Concise
Because most search engines only show the first 60 characters in search results, it’s best to keep landing pages brief—no more than 100 words. Your page should be short enough for a visitor to scan and download your page’s contents quickly. A landing page doesn’t need to have a full title or subtitles; instead, it should focus on keywords that are relevant and easy to understand.
A Strong Call-To-Action
When a visitor is on your landing page, you want them to understand the purpose of the page immediately. The true goal of a landing page is to turn web visitors into leads, and this is accomplished through a call-to-action (CTA). Your page should have a strong CTA that is clear and easy to understand while also using an active voice. Your CTA should also tell your visitor what their next steps are, some examples include:
- Sign up here
- Fill out the form below
Clear and Direct Meta Description
What you choose to include in a meta description is essential, because it helps a potential visitor decide whether or not they want to click on your link and keep reading. Google only displays between 130 to 155 characters of a meta description in its results, so it’s best to keep your meta description short and direct.
With these tips, you can craft the right landing page for your business that will help convert website visitors into leads. Need help with landing pages or other SEO components? Contact Evolved Office today to learn more about the services we offer to Business Solutions Providers.