In today’s digital age, video messaging has become a powerful tool for businesses looking to close more deals. According to research, video communication can increase engagement by up to 80%. With the right approach, MSPs and BSPs can leverage video messaging to build trust with prospects and ultimately drive sales. Here are seven listicles on how you can use video messaging to close more deals.

Personalize Your Message

When sending a video message, make sure it’s personalized for the recipient. Address them by name and mention specific pain points or challenges they’re facing. This will show that you’ve done your homework and care about their business. Make sure you make an impact when sending video messages.

Personalizing your video message is a powerful way to connect with your audience and make a lasting impression. By addressing the recipient by name and mentioning specific pain points or challenges they’re facing, you show that you’ve taken the time to understand their needs and are committed to helping them find a solution.

To make an even bigger impact with your video messages, consider using personalized video technology. This allows you to create custom videos for each recipient, complete with their name, company logo, and other personalized details.

With personalized video technology, you can take your video messages to the next level and truly stand out from the competition. Not only will your recipients appreciate the extra effort you put into personalizing their message, but they’ll also be more likely to remember it and take action as a result.

So if you want to make a real impact with your video messages, remember to personalize them for each recipient. Whether you do it manually or use personalized video technology, this simple step can help you build stronger relationships with your audience and grow your business over time.

Keep It Short

Attention spans are short these days, so keep your video messages brief and to the point. Aim for no more than two minutes in length. Here are some things you can do to make your videos short while making sure it’s still interesting for the viewers:

Focus on benefits: Instead of just listing features, highlight the benefits of your product or service. Explain how it solves problems or makes life easier for your potential clients. Highlight the tangible benefits that your product or service provides to potential customers – and how it will make their lives easier. Show them why they need you, rather than simply listing features, proving how investing in this solution can be life-changing for them.

Use visuals: Use visuals in your video to help illustrate your points and keep viewers engaged. This could be screenshots of your product in action or a quick demo. Incorporating visuals into your video is an effective way to add visual interest and keep viewers engaged. Shifting between screenshots of your product, as well as providing a quick demonstration, are great techniques for conveying information in an exciting manner!

Include a call-to-action: The purpose of your video is likely to drive leads or sales, so be sure to include a clear call-to-action (CTA) at the end of the video. This could be directing viewers to visit your website, request a consultation, or sign up for a free trial. Make sure your video finishes with a bang by including an effective call-to-action. A well-crafted CTA will ensure viewers know exactly where to go for more information. Set yourself up for success and maximize the impact of your hard work!

Be Authentic

Don’t try to be someone you’re not in your video messages. Be yourself and let your personality shine through. People want to do business with people they like and trust.

Being authentic is key to building genuine connections with your audience. When you’re creating video messages, it’s important to remember that people can sense when you’re not yourself. If you try to be someone you’re not, it will come across as insincere and could damage your credibility.

Instead, focus on being true to who you are and let your personality shine through. Whether you’re funny, serious, or somewhere in between, embrace your unique style and use it to connect with your audience.

When you show up authentically in your video messages, people will naturally gravitate toward you. They’ll appreciate the realness and transparency that comes with being yourself. This can help build trust and credibility, which are essential for long-term business relationships.

So the next time you create a video message, don’t be afraid to let your true self shine through. Remember that authenticity is key to building strong connections with your audience and growing your business over time.

Show, Don’t Tell

Visuals are key when creating an engaging video message. Articulating your points with well-placed screenshots or demos can help bring the message to life and provide a tangible representation of what you’re saying.

When it comes to video messages, showing is often more effective than telling. Visuals can help to reinforce your message and make it more engaging for your audience. By using well-placed screenshots or demos, you can bring your message to life and provide a tangible representation of what you’re saying.

For example, if you’re trying to explain how a particular product works, a demo video can be an incredibly effective way to showcase its features and benefits. By walking your audience through the product’s functionality step-by-step, they’ll have a much better understanding of how it works and why they might want to use it.

Similarly, if you’re trying to convey complex data or statistics, visual aids like charts and graphs can be incredibly helpful. Rather than just spouting off numbers and figures, you can use visuals to help your audience better understand the information you’re presenting.

Ultimately, the key is to find ways to make your message as engaging and memorable as possible. Whether that means incorporating visuals into your video messages or finding other creative ways to capture your audience’s attention, the more effort you put into making your content stand out, the greater impact it will have over time.

Follow Up

After sending a video message, be sure to follow up with the recipient via email or phone call. Ask if they have any questions or concerns, and offer additional information if needed.

Following up with the recipient after sending a video message is an essential step in ensuring your message is heard and understood. By taking this extra step, you demonstrate that you are committed to their success and eager to help them achieve their goals.