It’s well established that email marketing remains an extremely effective tactic, one that provides a huge return on investment (ROI). However, there’s a simple way to get even better results from your email marketing efforts, boosting engagement with just a little bit of work. By simply sorting and filtering your email lists into different groups through segmentation, Business Solutions Providers can provide relevant, personalized content to significantly increase open and click-through rates for your email marketing messages. Segmented campaigns are much more successful than non-segmented campaigns, delivering a 760 percent increase in email revenue for marketers.
No longer is it practical for Business Solutions Providers to have one large list containing all of their contacts and batch blasting emails to the entirety. You can have thousands of active contacts on your email lists but sending them irrelevant messages can prove to be counterproductive, as it’s a surefire way to drive up your unsubscribe rate. However, by narrowing your focus you can target specific groups of contacts within your lists with content that is relevant to them. This can be achieved by segmenting your lists into smaller, targeted lists to provide more personalized marketing messages.
Lists can be segmented in any number of ways, such as by interest, date added, activity/engagement, job title, location, etc. By sorting and filtering your lists via data such as this, you are able to deliver content to recipients that is more likely to interest them and provide all-important value for them. After all, that’s what your contacts want most from your messages: value. Doing so will increase engagement by your recipients, resulting in greater open and click rates from your email broadcasts. Not to mention, you’ll reduce your unsubscribes by providing recipients targeted content that is relevant to them.
If you haven’t segmented your email lists, you’re not getting the most out of your email marketing efforts. Evolved Office’s new marketing platform for Business Solutions Providers provides users a quick and easy way to segment their lists by both standard and custom fields. If you’d like to learn more about list segmentation or schedule a demo of our dynamic new platform, contact us today.