In the office technology world, if you aren’t talking to your customers, someone else is. Every month of silence from your dealership is an invitation for a competitor to walk in with a “better” lease deal. The problem isn’t that you don’t want to stay in touch; it’s that you have 40 other priorities that pay the bills today.

That’s why the Toshiba Marketing Plus Program exists. It’s not a “suggestion” for your marketing; it’s a turnkey execution engine.

1. The “Turnkey” Truth: Marketing Without the Manual Labor

Most marketing platforms give you a “tool” and wish you luck. This program gives you a team.

  • The Reality: 44% of businesses struggle with the time required to be consistent. For a dealer, that time is better spent in front of a prospect, not wrestling with a drag-and-drop editor.
  • The Process: Toshiba provides the strategy and the content; Evolved Office handles the distribution. Your newsletters and eSHOTs go out like clockwork, regardless of how many fires you’re putting out in the service department.
  • The Benefit: Total consistency. You move from “marketing when I have time” to a relentless, professional presence that builds authority every single month.

2. Branding That Actually Looks Like You

“Manufacturer content” used to mean generic flyers with a tiny space for your logo. Not anymore.

  • The Reality: Your brand is your reputation in your territory. Consistent branding increases revenue by 20%, but only if it feels authentic.
  • The Customization: Every piece of content is automatically injected with your dealership’s specific logo, brand colors, and contact info. It doesn’t look like “Toshiba Corporate”; it looks like your dealership is the industry expert.
  • The Control: Even though it’s “Done For You,” you aren’t locked out. You retain full ownership of your data, and you can jump in to add your own banners or specific local promotions whenever you want.

The “Done For You” Engine: Powered by Purpose-Built Content

The magic of this program is that it’s purpose-built for your industry needs. This isn’t generic business advice. These are newsletters and eSHOTs designed specifically for the office equipment space—covering everything from the latest e-STUDIO hardware updates to the nuances of Managed Print and Document Management. By using the Toshiba partnership, you’re leveraging a library of content that is technically accurate and designed to trigger “I need that” moments in your clients’ heads.

3. Lead Scoring: Know Who to Call First

Sending emails is only half the battle. Knowing who is actually reading them is where the money is made.

  • The Tech: Every campaign is fully trackable. When a prospect opens your “Print Security” email three times in one morning, the system doesn’t just record it—it scores it.
  • The Sales Edge: Your reps get a prioritized list of “hot” leads. Instead of cold-calling a list from 2022, they are calling people who are actively engaging with your content right now.
  • The ROI: Following up with leads quickly makes them 9x more likely to convert. This program gives your sales team the “unfair advantage” of knowing exactly what the client is interested in before they even pick up the phone.

4. Zero Cost, Infinite Value

Let’s be blunt: Toshiba is paying for this because they want you to sell more. It’s a win-win.

  • The Reality: You get a professional marketing department, an industry-leading automation platform, and a constant stream of high-quality content—all for $0.
  • The 2026 Shift: In a tightening market, the dealers who leverage every manufacturer resource are the ones who stay profitable. Using this program frees up your actual marketing budget to spend on local events, SEO, or high-value video content.

The Toshiba Marketing Plus Program isn’t about adding another tool to your stack; it’s about removing the burden of marketing from your shoulders. It’s professional, it’s automated, and it’s specifically designed to help you sell more office technology.

Stop trying to be a marketer and start being a dealer again. Click here to see if you’re eligible for the Toshiba Marketing Plus Program and let’s get your customer engagement on autopilot.