Content marketing is a powerful strategy that helps businesses effectively increase organic website traffic and generate qualified leads. However, like anything else, content marketing is rarely static. On the contrary, it is always evolving, riding trends that come and go over time. To get the most bang for your buck from your content marketing efforts, it’s important for office equipment dealers to keep pace with these trends. With that in mind, here are some of the top content marketing trends for 2020.
Video and live streaming will continue to dominate
Video and live streaming are hardly new sensations, but they will continue to be an integral part of any successful content marketing strategy in 2020. And with good reason: not only do consumers want to see video from brands, but content in this medium also has an uncanny ability to cut through all of the noise competing for our attention, of which there is more now than ever. Many consumers would rather watch a video than read an article or blog post. Video is a great way to engage an audience and offers a strong return-on-investment (ROI). Besides YouTube or Facebook, video is also highly effective on LinkedIn and company websites as well.
Content should be optimized for voice searches
Smart devices such as Alexa and Siri have become commonplace, blowing up the use of voice searches for information online. Naturally, we speak differently than we type, making the subject of our queries different for voice searches. For example, where we might type in “office technology dealer Fort Lauderdale,” a voice search would likely be closer to “Tell me the name of an office technology dealer in the Fort Lauderdale area.” Therefore, with so many searches to be done via voice in 2020, business solutions providers should be optimizing their content for voice searches to be prepared for conversational questions and long-tail keywords.
Conversational marketing is a must to engage with your audience
Conversational marketing is perhaps the quickest way to advance customers through your marketing funnels. Engaging in real, one-on-one personal conversations with people humanizes the buying experience for the consumer and eliminates the need for them to jump through hoops like filling out a form just to engage in a dialogue. It also enables businesses to easily learn more about their audience and build authentic relationships with them. Conversational marketing can be accomplished through email marketing, live customer support, and website chatbots.
2020 is well underway. With video, live-streaming, voice searches, and conversational marketing playing a huge role in content marketing this year, it’s essential for business solutions providers to follow these trends to ensure successful marketing campaigns. If your dealership would like to take advantage of these or any other marketing strategies, contact Evolved Office today to get started