LinkedIn is the most powerful social networking tool for businesses and professionals, but without a killer sales profile, your dealership could be missing out on lots of opportunities to build long-term business relationships through this robust platform. The key to getting noticed on LinkedIn is with a profile that showcases your expertise in a way that gets people to say, “I would really like to know more about what you do.” You are not writing about yourself but how you can help your audience. Your profile should be less about your ego and more about your brand and what it represents.

Update Your Profile Image

Your profile image is the first thing people searching for your company on LinkedIn will see, and you know what they say about first impressions. Choose an engaging, professional, and friendly photograph that invites people to connect with you. According to LinkedIn, profiles with pictures get six times more visitors than those without.

Compose A Good Headline That Invites Interest

Frame your headline so that it tells your audience what you can do for them. Your prospects don’t really care if you consider yourself “the best in the business,” so avoid showing off. Focus on the outcomes you can deliver for them. For example, “we empower businesses to improve their internal and external processes.”

Write A Compelling Summary

After your photo and headline, your profile’s most commonly read portion will be the summary section. This is where prospects will learn about what your company can do for them, so let this guide your writing. Demonstrate that you know their pain points and how you can provide solutions to their biggest problems. You can even use this section to share a testimonial and incorporate real statistics that show how you’re all about measurable results. By all means, brag a little bit about the results you achieve for your customers but don’t go overboard.

Incorporate a few keywords that your prospects are likely to use during their search, so your profile ranks highly in page results.

Regularly Update Your Profile

Ensure your profile is always up to date and filled with relevant information. Don’t let it go stale. Think about updates when you add a new service, are preparing for a special event, or something else noteworthy happens in your dealership.

Use Showcase Pages To Highlight Your Dealership

Showcase pages are subpages of profiles with their own followers. You can create up to ten and use them to engage people by highlighting initiatives and sharing unique content with different target audiences, such as informational videos about products and interviews with employees. They are an excellent way to extend your LinkedIn page presence, but note they’re not designed for short-term marketing campaigns. Be sure to update them regularly to keep the content fresh.

Taking the time to create a killer LinkedIn sales profile for your dealership will create a lot more interest in your business. If you need help optimizing your profile or making new connections through LinkedIn, contact Evolved Office today. Our social media team as the expertise to help you maximize your networking efforts.