Digital marketing is evolving faster than your morning coffee cools down, and for Managed Service Providers (MSPs) and Business Solutions Providers (BSPs), keeping up is no longer optional—it’s survival. Seriously, who has time for outdated strategies when you’re racing to outshine competitors and engage tech-savvy clients? If you want to make waves in 2025 and beyond, here’s your witty guide to the latest digital marketing trends (peppered with facts, actionable tips, and some comic relief).
Personalization is King (and Customers are the Throne)
Gone are the days of one-size-fits-all content. Today’s customers (82% of them, actually) expect tailored experiences that feel like you get them. According to a study by Epsilon, 80% of consumers are more likely to purchase from a brand that offers personalization.
For MSPs and BSPs, personalization isn’t just an upsell tool—it’s your superpower. Thanks to email marketing automation tools like eoJourneys from Evolved Office, you can create custom funnels that guide prospects from casual interest to “take my money” enthusiasm. Whether you’re automating welcome emails or retargeting clients who ghosted your proposals, tools like this ensure no lead is left behind.
Pro Tip: Personalization ≠ mentioning someone’s first name. Leverage data to offer content, products, or solutions tailored to specific pain points. Because no one swoons over “Dear [First Name].”
Video Content Dominates (Starring You, Of Course)
If a picture paints a thousand words, a video probably scripts a Netflix season. HubSpot reports that 91% of businesses use video as a marketing tool, and for a good reason—videos generate 1,200% more shares than text and images combined.
Want to stand out? Create videos that answer FAQs, demo products, or share success stories. Short TikTok-style clips for social media are gold too because let’s face it—no one scrolls Instagram thinking, “I hope to read a wall of text today.”
Bonus points if you integrate your video campaigns across platforms using tools like eoSocial. This social media management solution lets you schedule posts, track performance, and—most importantly—stop burning hours toggling between platforms.
The Content Renaissance (Yes, AI Had Its Glow-Up)
We’re living in the golden age of content marketing. Quality blogs, whitepapers, and case studies are no longer “nice-to-haves” but essentials for proving your expertise in the MSP and BSP space.
Here’s the kicker—your competitors are already investing heavily in content. According to the Content Marketing Institute, 64% of businesses said creating engaging content is a challenge. That’s where a tool like eoContent steps in, giving providers access to ready-to-use content libraries. Time saver? Check. Engagement booster? Double-check.
But never forget, while AI-crafted content can help scale, interpreting your audience’s specific challenges gives it heart. Show off your expertise. Spill some tea. Be relatable.
Did You Know? Companies that blog receive 97% more links to their websites than those that don’t. You’re basically throwing free traffic away if you’re not blogging (preferably like a boss).
Social Proof Runs the Show
Social proof is the humble brag you didn’t know you needed. Anything from online reviews and testimonials to influencer endorsements all scream, “Look, I’m trustworthy!” And as businesses grow more skeptical of flashy marketing, tangible social proof is becoming a critical deciding factor.
Tools like eoSocial, again, swoop in here like the superhero of social media marketing. By scheduling posts and sharing real-life testimonials or case studies, you’re giving your audience relatable success stories. Pair that with an Instagram-worthy design, and bam—you’re unforgettable.
Real Talk Alert: 93% of customers read online reviews before buying something, and 91% trust testimonials as much as personal recommendations. Want to flex? Share your wins across your digital channels.
Email Isn’t Dead, It’s Just Smarter
Whoever started the rumor that “email marketing is dead” needs to talk to the facts. According to Litmus, every dollar spent on email marketing generates a sky-high average return of $36.
The secret sauce? Segmentation and automation. Email campaigns paired with insights from tools like eoJourneys make it easier to send unique messages to tightly defined customer groups. Think special offers for your IT crowd or educational newsletters for SMB clients. Just remember—spammy is not cute.
Friendly Reminder: 49% of people say they’d like to receive promotional emails weekly. Don’t ghost your list—they want to hear from you!
SEO is More Human, Less Robot-Speak
Search engine optimization (SEO) may sound like a cursed term, but it’s far from rocket science. Google’s algorithms prioritize content that feels authentic, relevant, and, wait for it—helpful. MSPs and BSPs have a unique opportunity to dominate search terms aligned with their niche.
What’s trending? Local SEO. Think keywords like “managed service providers near me” or “IT support for small businesses.” Also, voice-search optimization is climbing (thanks, Alexa), so keep content conversational. Writing for people is officially cooler than appeasing bots.
Want instant SEO brownie points? Consistently publishing keyword-rich blogs (maybe using eoContent) will boost your rankings and traffic. Don’t forget to link internally and externally for all that sweet authority juice.
SEO Nugget: 68% of online experiences start with a search engine. Whether someone’s Googling “cybersecurity solutions” or “how to fix my terrible Wi-Fi,” be there. Always be there.
Automation Gets a Glow-Up
Saving time is trending (shocker), making marketing automation an absolute game-changer. Did you know 77% of CMOs say automation boosts revenue? Whether it’s scheduling social posts or managing drip campaigns, automation shines in all its glory for MSPs and BSPs juggling a billion things.
Reconnect with the humble multi-tool eoJourneys (yes, it gets two shoutouts because it’s that good). Automating customer journeys ensures no prospect falls through the cracks. Automation frees you up for more high-value tasks—or, you know, a quick victory coffee.
Fun Automation Fact: Businesses that automate lead management see a 10% spike in revenue in just six months. Like winning with half the effort—who wouldn’t love that?
Community-Focused Content Wins (The Warm Fuzzies Matter)
Marketing isn’t just about selling—it’s about creating a community. Engage your audience, celebrate their successes, and genuinely build relationships. Whether that’s through forums, live Q&As, or sharing insights, interactive content adds a human touch.
Social media plays a huge role here too, and with management tools like eoSocial, you can effectively engage with your audience. Always be ready to answer questions, comment with personality, and remind the world that your brand is more than just its logo.
Heartfelt Note: Brands that inspire a connection see a 65% higher likelihood of customers engaging with them. Warm fuzzies aren’t just bonuses—they’re strategies.
Digital marketing for MSPs and BSPs isn’t a realm where you can wing it anymore. The competition’s fierce, your audience’s attention span is Goldfish-level short, and the landscape is shifting constantly. That said, leveling up your tech stack, staying authentic, and using tools that get the job done (hi, Evolved Office) can set you apart.
Want to streamline your digital marketing game? Sign up for a free trial of eoSocial, eoContent, or eoJourneys today. Experience firsthand how these tools can save you time, enhance engagement, and, more importantly, grow your business.
Because your next big win is just a click away.