Facebook ads are a staple in many marketing strategies. From creating awareness for a business to garnering clicks or selling a product, Facebook ads and other social media strategies can be customized to fit your goals. While it’s possible to create your own Facebook ads for your business, to maximize your marketing ROI it’s essential to understand the essential aspects of successful ads. Here are a few of the Facebook ads best practices.

Visual Content

Visual content has proven to be the most shared and remembered type of content. While text is the prime driving force of Google’s algorithm and is suited for web crawlers, images are treated more favorably by Facebook’s algorithm. Images are also more likely to be shared and are remembered more than written content. The image within your ad needs to be visually appealing no matter what your actual advertisement consists of.


A vital aspect of your Facebook ad is relevance. It’s crucial to create ads that are relevant to your target audience to ensure that you’re not wasting time or money. If you’re utilizing ads that don’t resonate or connect with your targeted audience, you run the risk of wasting the valuable funds and manpower used to create the ads. Much like Google, the more relevant your ad image, copy, and landing page is to your audience, the more favorably Facebook will treat them.

Call to Action

Facebook ads always need something that will get users to click on them. Even if your ad has a visually stunning image, if a user scrolls past it there must be something missing. A Call to Action (CTA) is the part of your ad that attempts to persuade a user to perform the desired action. Whether that action is to click a link, visit your website, or purchase an item, a CTA is generally what will help push them in the right direction. Be sure to include a CTA such as “Offer ends soon, act now” or “Purchase now and receive an x% discount” To your ads.

Although creating Facebook ads may seem like an easy task, there’s much more that goes into creating an effective ad than you know. Running an ad campaign while also running your business can quickly become overwhelming. Leave the marketing to Evolved Office, while you handle your business operations. Evolved Office has a team of experts primed to strategize the best digital marketing plan for your business and budget. Contact us today to learn more about how we can help your business.