No Business Solutions Provider (BSP) can survive without marketing themselves, their services, or their solutions. There’s simply too much competition, regardless of your industry, and business doesn’t just fall in your lap. However, many dealers can’t adequately market themselves in-house. With all of the digital marketing channels available today—as well as the time and effort required to create, execute, and manage successful marketing campaigns—staffing your own team of marketing specialists well versed in the various tools, strategies, and disciplines that exist today can easily be cost-prohibitive. As a result, partnering with a marketing services provider has become common within the office technology space.

By outsourcing the marketing of your dealership to the right, full-service digital marketing agency, you’ll be in the hands of a team of qualified, experienced professionals up-to-date on the latest trends and possessing the knowledge and skills to produce results quickly. Rather than relying on one or two employees of your own who may be qualified with one channel, you’ll benefit from broader skillsets and expert knowledge applications. They’ll take on all of the heavy lifting for you, allowing your employees to focus on your own business while enjoying the results. All you need to do is find the right marketing services provider for your dealership. Here are some tips to help your dealership identify the right fit when looking for a digital marketing services partner.

Find a well-rounded agency – Your dealership’s marketing partner should be an expert in all digital marketing disciplines. There are many different digital marketing channels available to us these days, from email marketing to social media to Search Engine Optimization (SEO) to Pay-Per-Click (PPC). To successfully market your business, you’ll need to take advantage of every tool out there. The most effective digital marketing strategy is like an orchestra, consisting of numerous different instruments working together in harmony to compliment each other and create something special. That’s why it’s important your digital marketing partner can help you successfully utilize all of the available disciplines.

Get testimonials from prospective partners – There’s no shortage of agencies offering digital marketing services these days. There’s been an explosion in this particular industry over the past decade, with an agency to choose from seemingly on every corner. However, just because they’re open for business doesn’t mean they’re any good at what they do. Before choosing a marketing partner, they need to be able to back up their claims and prove their success. The only way to truly do so is by reviewing their track record. Ask for testimonials from current and former clients. A killer marketing agency will have no problem providing you with satisfied customers willing to sing their praises and success stories.

Make sure they have experience within your industry – While most digital marketers can apply their knowledge and skills across any industry, you can’t go wrong partnering with an agency that has experience within your particular industry. By doing so, you’ll gain access to marketing professionals and those with invaluable deep industry expertise. This experience will better position them to help you reach your marketing goals through a solid understanding of your buyers as well as where and how to best reach them.

Successfully digitally marketing your dealership takes time, effort, and expertise across a variety of channels and disciplines. This can be difficult to affordably master by staffing your own in-house team of marketing specialists. Instead, find a qualified digital marketing agency to partner with and let them do what they do best, while your employees focus on what they do best-providing top-notch office technology solutions to area businesses. If you’re a Business Solutions Provider looking for a digital marketing partner with experience in the office equipment space, consider Evolved Office. We’re a full-service digital marketing agency offering the solutions and expertise required to help you achieve your marketing goals. Contact us today to learn more.