You’re an MSP. You get it. You provide transformative IT solutions and services that keep businesses running, growing, and thriving. You’re mission-critical. But there might be a tool you might not utilize to its full potential, and it’s called social marketing.
What is social marketing? It’s using online channels to build relationships and interact with potential and current customers. That sounds simple enough, but social marketing for MSPs differs from other industries because you sell to business owners and IT decision-makers, not consumers.
Here’s the thing: your potential customers are on social media talking about their business challenges and looking for IT solutions. They might still need to learn they need your services! So, if you want to be top-of-mind when they are ready to make a purchase, you need to engage with them on social media.
Not only is social marketing a great way to generate leads, but it’s also an excellent way to build thought leadership and establish your brand. When you post helpful content regularly, people will start to see you as a go-to source for information about all things IT.
As an owner of a specialized business, regardless of size, you can only do some things yourself. You have to delegate and trust others to get the job done. The same goes for marketing. You can only do some of the marketing yourself. Instead, you should build a system where your entire company does marketing for you.
Here’s how to make your entire company a marketing machine:
1. Define Your Marketing Message
The first step is to define your marketing message. This is what you want your customers and prospects to know about your company. It should be clear, concise, and on-brand. Once you have your marketing message, ensure everyone in your company knows it inside and out. This will ensure everyone is on the same page regarding marketing the company.
2. Make it a team effort.
Your marketing team may be small, but you can still delegate tasks and get everyone involved. Assign specific roles and responsibilities to each team member so everyone has a chance to contribute. And remember to give credit where it’s due! Publicly recognize team members for their hard work and achievements, so they feel appreciated and motivated to keep up the excellent work.
3. Encourage Them to Share
Encourage employees to share your company’s content on their social media accounts. This will help amplify your reach and ensure your message gets in front of more people. Don’t force them to do it—you don’t want them to seem like they’re selling out—but allow them to opt in. You can also create social media share buttons on your website so it’s easy for visitors to share your content with their networks.
4. Involve Your Employees
After you’ve defined your marketing message, it’s time to engage your employees. They should be able to talk about your company in a way that is consistent with the message you’ve defined. They should also be familiar with your brand voice and tone so they can deliver the message in a way that is on-brand. Provide them with training materials, such as an FAQ sheet or a brand guidelines document, so they can reference it when they need to. A great way to provide detailed information is through eoVideo! With just a few clicks, you can easily record and share videos with your entire company. To learn more, check out our other blogs about eoVideo!
Building a system where your entire company does marketing for you is a great way to amplify your reach and ensure that your message is getting in front of more people. By following these steps, you can turn your MSP company into a well-oiled marketing machine.
Suppose you’re like most MSP businesses these days; you understand the importance of social media marketing. You probably also understand that it’s a time-consuming task that often falls by the wayside in the midst of everything else that needs to get done in a day. Enter eoSocial, the social media solution for busy business owners and professionals.
With eoSocial, you can communicate your brand in social media the right way, with the right content. We don’t just create content for you to share back, but we provide specific posts that you can use to increase the reach and impact of your social media presence and establish yourself as an IT expert! You can post to multiple social media channels and your sales rep’s LinkedIn profile with one click.
How eoSocial Works
eoSocial is simple and straightforward: we provide 360-degree control over your social media marketing accounts. You can easily schedule posts on your company and your employee’s page. With an easy post-approval process, say goodbye to dumped ideas in your email inbox and have those posted in your social media accounts!
Still, trying to decide what to post? We have a library of quality content you can share on social media with just a few clicks. No more worrying about what to post or feeling like you need to do more on social media! With eoSocial, all of the guesswork is taken out of social media marketing. All you have to do is pick the posts you want to post, schedule them, and we will take care of the rest. It’s that easy.
But how do we make sure that our content is high-quality and relevant? We start by getting to know your business inside and out. What are your goals? Who is your target audience? What kind of voice do you want to use on social media? With this information in hand, our team goes to work creating custom content that meets all of your criteria. And because we’re always up-to-date on the latest trends and best practices, you can rest assured that your social media presence is in good hands with eoSocial.
If you’re ready to take your social media presence to the next level without spending hours each week on posts and engagement, look no further than eoSocial! Sign up for free with no credit card required, and get your Social Media Marketing rolling!
If you’re an MSP who has yet to jump on the social marketing bandwagon, now is the time! By increasing brand awareness, generating leads, and enhancing customer retention, social marketing can help you take your business to the next level. Don’t miss out – start engaging with potential and current customers today!