Businesses are always looking for a new way to market their content to help their product stand out against the competition. Recently, video marketing has begun to separate itself from the rest of the pack. While not a new trend, video marketing is proving to be a powerful content marketing tool, one that any Business Solutions Provider should be utilizing.
The Benefits of Video Marketing
Investing in video marketing can be a large ask for small- to medium-sized businesses (SMBs), but it’s an investment with a big payoff. Brands that utilize video marketing get 66 percent more qualified leads per year. This increase in leads can be tied to the fact that through video marketing you can educate a consumer about the benefits of your product in a very engaging manner. You’re not just telling them what your product can do; you’re showing them. From short tutorial videos to live videos, you have the opportunity to engage with your audience on a more personal level.
Another benefit of video marketing is potential consumers will spend more time engaging with your content. Just by sharing a quick tutorial video or product demo on your social feed, you immediately increase the chances of a user visiting and staying on your site longer. This is because it’s easier to get and keep someone’s attention through video content than through written content.
If you want to get more engagement on your company’s social media accounts, video marketing is the way to go. Animoto reports that 93 percent of businesses surveyed say they’ve gotten a new customer thanks to a video they posted on social media.
What You’ll Need Before Setting up a Video Marketing Campaign
A successful video marketing campaign needs careful planning and, depending on the level of quality you’re looking for, several tools. From affordable online editors like Powtoon, Animoto, and Vimeo to professional applications like Final Cut Pro, iMovie, and Adobe Spark, there are numerous tools available to use.
But before you even choose which application you want to utilize, first choose where you want your video to be shown:
- Facebook – the most flexible in terms of video length. Whether it’s a short 15-second snippet or a full one-minute ad, they’re all fair game for Facebook.
- Instagram – As of 2019, 500 million Instagram accounts use Instagram Stories daily. Instagram doesn’t offer the same flexibility as Facebook, with video length being a max of 30 seconds.
- LinkedIn – The most effective B2B social media platform available. The platform’s users are 20x more likely to share a video than any other type of post and native videos can be up to two minutes long.
- Twitter – Video is the fastest-growing advertising tool on Twitter, and promoted tweets save 50 percent on cost-per-engagement. But, suggested Twitter video length is on the short side, with only 30 seconds recommended.
Another aspect to keep in mind when crafting a social video is making sure it’s easy for the viewer to understand. This can be done by ensuring that videos are mobile-friendly as well as incorporating captions if it’s a speaking video. The latter being an important aspect of video marketing because nowadays, most people use their phones with the sound turned off.
Video marketing is one of the most versatile forms of content marketing in today’s digital world. The trend doesn’t seem to be ending anytime soon, as video-based apps like Tik Tok dominate the App Store and Google Play download charts. If your dealership would like to take advantage of these or any other marketing strategies, contact Evolved Office today to get started.