Years come and go, but Search Engine Optimization (SEO) remains an essential digital marketing tool. Because of this, keeping an eye on the most significant SEO trends is a must for any Business Solutions Provider. Heading into a new decade, Google continues to make changes to its search algorithms, and 2020 stands a chance at being a crucial year for digital marketing, especially SEO. Here are a few SEO trends that you should keep an eye on for 2020.
Voice Search Optimization
Voice search was initially released back in 2012, but only recently has it dominated the SEO ranks thanks in large part to devices like Google Home, Amazon’s Alexa, and Apple’s Siri. According to a recent study done by PwC, 65 percent of 25- to 49-year-olds speak to their voice-enabled devices at least once a day. You can optimize your website to fit voice search by making shorter content on your site pages that are targeted toward voice search keywords. You can do this by incorporating a series of question keywords and bulleted lists.
All content should be rich in quality, but in 2020, quantity seems just as important. Web pages with long-form content have higher visibility than those without this content. The average length of web pages in the top 10 Google results is at least 2,000 words because lengthy articles increase time spent on your page. Google sees the extra time spent reading an article as the user’s favoring content and boosts your site’s ranking as a result. It’s important to note that even though quantity is more important than ever, good quality content is still preferred.
SEO Featured Snippets
A featured snippet is a summary of an answer to a user’s question and is shown on the top of Google’s search results, a place where every marketing expert wants their content to be. According to a 2018 study, 41 percent of voice results came from a featured snippet. This statistic shows that optimizing your content for featured snippets improves the odds of your content landing in a voice search. You can optimize your web pages for featured snippets by including the following:
- Schema Markup
- Bulleted/Numbered Lists
As algorithms change and trends rise, SEO will continue to change throughout the year. This list only scratches the surface of what Business Solutions Providers should keep a lookout for in terms of SEO trends in 2020. By keeping your web pages optimized for voice search and featured snippets while also filling your web pages with long-form content, you’ll increase your odds of landing on the first page of Google search.