Let’s be honest watching another MSP (Managed Services Provider) share the same stock photos and generic “We’re hiring!” posts on LinkedIn feels as exciting as watching paint dry. Meanwhile, your competitors are crushing it with video content that gets people to stop scrolling and start engaging. If you’ve been treating LinkedIn like Facebook’s boring corporate cousin, it’s time for a wake-up call.
LinkedIn video isn’t just trending—it’s practically mandatory for B2B MSPs (Managed Services Provider) who want to stay relevant. With over 900 million professionals actively using the platform, LinkedIn has become the ultimate playground for businesses looking to connect with decision-makers. And here’s the kicker: video content on LinkedIn generates 20x more shares than other content types. That’s not a typo—twenty times more.
Ready to transform your LinkedIn presence from wallflower to conversation starter? Here are the video strategies that forward-thinking MSPs are using to dominate their feeds and fill their pipelines.
Educational Content That Actually Educates
Nobody wants another surface-level “5 Tips for Better Cybersecurity” video. Your audience is smarter than that, and they can smell generic advice from a mile away. Instead, dive deep into real problems your clients face daily.
Create videos that walk through actual scenarios—like “What to Do When Your Backup Fails at 2 AM” or “Why Your Small Business Needs More Than Just Antivirus.” According to LinkedIn’s own data, educational content receives 52% more engagement than promotional posts. Plus, when you demonstrate genuine expertise, you’re not just building authority—you’re building trust.
Pro Tip for Authenticity
Share your own mistakes and lessons learned. Nothing says “I’m human” quite like admitting you accidentally deleted a client’s database (and how you recovered it). These vulnerable moments create connection and show prospects that you’re experienced enough to handle their crises too.
Behind-the-Scenes Content That Shows Your Human Side
Your team isn’t a bunch of robots in a server room (despite what some clients might think). Show the personalities behind your MSP with office tours, team introductions, or glimpses into your problem-solving process.
Research from Sprout Social reveals that 70% of consumers feel more connected to brands whose CEOs are active on social media. When prospects see the faces behind your service tickets, they’re 3x more likely to trust your company with their IT infrastructure. Plus, behind-the-scenes content performs exceptionally well on LinkedIn, with authentic workplace videos seeing average engagement rates of 8.5%.
Client Success Stories That Tell Real Stories
Case studies are great, but video testimonials are golden. Nothing beats a real client explaining how your MSP saved their business from a ransomware attack or helped them scale without IT headaches.
Video testimonials generate 89% more qualified leads than written testimonials, according to Wyzowl’s State of Video Marketing report. But here’s where most MSPs mess up—they make these videos about themselves instead of their clients. Frame your success stories around the journey and transformation of the client, not your technical prowess.
Key Approach
Ask clients specific questions about their pain points before working with you, then have them describe their results in measurable terms. “They increased our uptime to 99.9%” hits harder than “They’re good at what they do.”
Quick-Hit Problem Solvers and IT Tips
LinkedIn users love content that makes them immediately smarter or solves an urgent problem. Create short (30-60 second) videos addressing common IT issues that business owners face.
Think “How to Spot a Phishing Email in 10 Seconds” or “The One Setting That’s Killing Your Internet Speed.” These bite-sized solutions position you as the go-to expert, while providing immediate value. LinkedIn’s algorithm favors videos that keep viewers engaged for longer periods, and problem-solving content has an average watch completion rate of 85%.
Live Q&A Sessions and Tech Talks
LinkedIn Live might be the platform’s best-kept secret for B2B engagement. Live video content receives 6x more engagement than regular video posts, and it’s perfect for establishing thought leadership in the MSP space.
Host weekly “Tech Talk Tuesdays” where you answer common IT questions, discuss cybersecurity trends, or break down complex technology concepts. The real-time interaction creates community and gives prospects multiple touchpoints to evaluate your expertise before reaching out.
Personalized Video Outreach That Gets Responses
Here’s where the magic happens. Instead of sending another templated connection request, create personalized videos for high-value prospects. Research their company, identify specific challenges they might be facing, and record a quick video addressing their needs.
Enter eoVideo: Your LinkedIn Advantage
This is exactly where eoVideo becomes your LinkedIn superpower. With eoVideo, you can quickly create personalized videos that speak directly to each prospect’s situation. Record a 30-second message mentioning their company name, referencing their recent LinkedIn post, or addressing their industry-specific challenges.
The platform’s real-time analytics show you when prospects watch your videos, how long they engage, and whether they’re ready for follow-up. This isn’t just personalization—it’s precision targeting that turns cold outreach into warm conversations.
Ready to transform your LinkedIn outreach? Sign up for your free eoVideo trial and start creating videos that prospects actually want to watch.
Industry Trend Commentary That Sparks Conversations
Position yourself as a thought leader by sharing your take on industry developments, new regulations, or emerging threats. When Microsoft releases a major security update or there’s a new cybersecurity vulnerability that makes headlines, be the first to explain what it means for small businesses.
LinkedIn users are 5x more likely to engage with content that offers unique perspectives on current events. Your commentary doesn’t need to be groundbreaking—it just needs to be helpful and timely.
Collaboration Videos with Partners and Vendors
Partner with complementary service providers, vendors, or even clients to create collaborative content. These partnerships expand your reach while providing fresh perspectives on common challenges.
According to LinkedIn’s B2B marketing insights, collaborative content generates 60% more engagement than solo posts. Plus, when your partners share the content with their networks, you’re getting free exposure to qualified audiences.
Employee Advocacy and Team Spotlights
Your team members are your best brand ambassadors, especially on a professional platform like LinkedIn. Encourage employees to share their expertise, celebrate their achievements, and showcase their personalities.
Companies with engaged employees on social media see 5x more web traffic and 7x higher conversion rates. Create a simple employee advocacy program that allows team members to share company content while building their brands.
Consistent Video Series That Build Anticipation
Create a recurring video series that gives your audience a reason to follow you. “Monday Morning Tech Tips,” “Cyber Wednesday Warnings,” or “Friday IT Fails” (where you discuss common mistakes and how to avoid them) create anticipation and establish viewing habits.
Consistent content creators on LinkedIn see 9x more connection requests and 5x more profile views than sporadic posters. The key is choosing a format you can realistically maintain long-term.
Making It Work: Your LinkedIn Video Game Plan
Success with LinkedIn video marketing isn’t about perfection—it’s about consistency and authenticity. Start with one or two video types that feel natural to your team, then gradually expand your content mix as you build confidence and see results.
Remember, your prospects aren’t looking for Hollywood-level production values. They want genuine expertise, helpful solutions, and proof that you understand their challenges. Give them that through video, and watch your LinkedIn presence transform from invisible to indispensable.
The MSPs winning on LinkedIn right now aren’t necessarily the biggest or most technically advanced—they’re the ones showing up consistently with valuable content that helps their audience succeed. Your next ideal client is already scrolling LinkedIn. Make sure they see you there.