When it comes to the internet, the world has been mobile for at least the last ten years. Currently, around half of all web traffic worldwide is from mobiles, and 91% of internet users access the internet through mobile devices at least some of the time.
This has led to a corresponding shift in the way businesses communicate with their audiences. Mobile marketing is now a significant player in the marketing mix, a way to reach your prospects and customers on their smartphones, tablets, and other mobile devices via websites, emails, social media, text messages, MMS (multimedia messaging service), and apps.
So if you want to elevate your dealership, start paying more attention to mobile marketing. Here are five best practices to help you on your way.
Keep It Simple
We may well be highly visual creatures, but messages that are filled with graphics can significantly slow load times and may mean they’re not seen immediately. So keep them clear, simple, and easy to read. Attention-grabbing visuals are good but don’t go overboard. Let your products and services do the talking, not flashy graphics.
Make Your Content Mobile-Friendly
Consuming content on mobile devices is different than on a desktop. People tend to skim through the material on the former, so make it easy for them to do this. In addition to dialing down the visuals, use small words; go for short, crisp paragraphs; optimize images for mobile devices so they load easily; give clear calls to action; and ensure your message gets to the point quickly.
Be Local
As many as 46 percent of all Google searches are local. Increasing numbers of people are using their phones to answer immediate questions such as “where is the nearest Indian restaurant?” and “where can I purchase a vacuum cleaner in Delaware?” Employ geofencing to market to mobile users in specific areas. With this location-based technology, you can send relevant messages to people who enter a pre-defined geographic area for a Google query.
Use Voice Search Optimization
Alexa, Siri, Cortana, and other voice search technologies are changing the way online searches
are conducted. More users are embracing them because they offer speed and convenience. To increase your chances of being found this way, incorporate voice search optimization when developing content. This entails using the kind of keywords your audience is most likely to voice search.
People type and speak differently, and so your search terms will need to be more conversational. For example, someone may search “Managed Print Services, Los Angeles,” but a voice search will more likely be, “where can I find Managed Print Services in Los Angeles?”
Leverage Personalization
Consumers love personalized experiences, and marketing materials that speak directly to them can help drive more conversions. With just a little bit of information about your website’s visitors—such as demographic specifics, preferences, and name—you can offer personalized content and promotions.
We are living in an age where virtually everyone has a mobile device and uses it regularly. If you’re not connecting and engaging with people through mobile marketing, your dealership could be missing out on a huge opportunity. Put these best practices to work to spice up your marketing endeavors and reach your prospects and clients wherever they are.
If you’d like to learn more about optimizing your dealership’s mobile marketing efforts, contact us today.