As an MSP or BSP, leveraging social media marketing can be instrumental in establishing a brand presence, reaching new audiences, and driving business growth. However, amidst the sea of content vying for attention on social media feeds, standing out with your content can be a challenge.
Enter scroll-stoppers: content that is designed to interrupt your audience’s mindless scrolling and prompt engagement. Here are some strategies to create scroll-stopping content that captures your audience’s attention:
Have a Clear Brand Voice
Your brand voice is the foundation of your content strategy. It sets the tone for how you communicate with your audience and the type of content you create. Establish a clear brand voice that’s consistent across all your social media channels and that resonates with your target audience.
Whether it’s witty, humorous, or conversational, make sure your brand voice is evident in your posts. It’ll help create a unique image for your brand and make it easy for your customers to recognize your content amidst competitors.
Having a clear brand voice is crucial for building brand recognition and loyalty. In fact, 64% of consumers cite shared values as the primary reason for building relationships with brands, according to a survey by Sprout Social. By establishing a clear brand voice, your MSP or BSP can connect with your target audience on a deeper level and create a sense of brand identity and loyalty. So, take the time to define your brand voice and make sure it aligns with the values and personality of your target audience.
Use Eye-catching Visuals
Visual elements like graphics, photos, and videos can be powerful in grabbing your audience’s attention and driving engagement. Ensure that the visuals reflect your brand’s personality and align with your message and brand voice.
A great way to share your brand’s story on social media is through the use of visual content. Infographics, in particular, have exploded in popularity and can be a great way to communicate complex IT topics. Leveraging visual elements in social media posts can significantly increase the likelihood of your message being shared and going viral.
Visual content is incredibly effective in capturing consumers’ attention, as humans are wired to respond to visuals more than any other type of content. In fact, on Facebook, videos receive 135% more organic reach compared to photos, according to a study by Socialbakers. Additionally, tweets with images receive 18% more clicks, 89% more likes, and 150% more retweets than text-only tweets, according to Buffer. So, incorporating eye-catching visuals into your social media posts is crucial for boosting engagement and driving brand awareness.
Social media is all about being social, so take advantage of this by engaging in conversations with your audience. Ask open-ended questions that promote discussion and encourage comments, and try to respond to comments as quickly as possible to keep the conversation flowing.
This can help you engage and build relationships with your audience and distinguish your brand as one that cares about its customers. In this way, your social media channels can become an online community where your customers can come and interact with your business and each other.
Being conversational on social media is key to building a strong community around your brand. In fact, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to others, according to a study by Ambassador. By creating a space for authentic and engaging conversations with your audience, you can foster brand loyalty and advocacy. So, make sure to reply promptly to comments and messages and use social listening tools to monitor what your audience is saying about your brand.
Leverage Emerging Trends
Social media is ever-evolving, and it’s essential to stay up to date with the latest trends to remain relevant and engaging to your audience. Keep your eye out for trending memes, topics, and challenges that can be tied back to your industry or brand.
Using these trends in your content can help humanize your brand and encourage involvement from your audience. However, ensure that any trends or viral challenges you use align with your brand voice and aren’t offensive or insensitive.
Leveraging emerging trends can lead to increased engagement on social media. According to Twitter, tweets that incorporate relevant trending hashtags see a 100% increase in engagement compared to those that don’t. Additionally, a study by Sprout Social found that 57% of consumers appreciate it when brands use humor on social media. By tapping into the latest trends and incorporating them into your content strategy in a way that aligns with your brand voice, you can increase your social media reach and deepen your connection with your audience.
Establish Thought Leadership
As an MSP or BSP, establishing yourself as a thought leader in your industry should be a priority. Share insightful content that highlights your knowledge of your industry and offers solutions to the challenges your customers face.
Sharing informative, value-driven content not only builds trust with your brand but also draws potential customers to your social media profiles. Ensure that the content you share is well-researched and insightful and presents your company as a reliable resource.
Establishing thought leadership can position your MSP or BSP as a go-to resource for information and insights in your industry. According to a survey by Edelman, 55% of decision-makers use thought leadership to validate their purchasing decisions. By consistently sharing well-researched and value-driven content on your social media channels, you can build your brand’s credibility and attract potential customers who are seeking trusted expertise. Keep in mind that thought leadership content takes time and effort to produce, but by establishing yourself as an industry authority, you can differentiate your MSP or BSP from competitors and carve out a niche in the market.
In conclusion, creating scroll-stopping content requires creativity, consistency, and some trial and error. By understanding your brand voice, leveraging eye-catching visuals, being conversational, and tapping into emerging trends, you can create content that grabs your audience’s attention and positions your MSP or BSP as a credible thought leader.