Let's be honest. The idea of "MSP video marketing" probably makes you want to go defrag a hard drive from 1998. It sounds complicated, expensive, and frankly, a bit cringe. You're in the business of solving complex tech problems, not becoming the next TikTok star. But what if I told you that avoiding video is like trying to run a modern business without a firewall? You're leaving yourself wide open to being ignored.

Video isn't just about cat memes and viral dances anymore. It's a powerhouse for building trust, explaining complex services, and connecting with clients who desperately need your help but may not know the difference between a phishing scam and a legitimate service. The good news is, you don't need a Hollywood budget or a director's chair with your name on it. You just need a strategy.

We're going to break down the best types of video content that actually work for Managed Service Providers (MSPs) and Business Solution Providers (BSPs). Forget the fluff. This is about real-world MSP video marketing that delivers results, saves you time, and doesn't leave you feeling overwhelmed.

1. The "We Get It" Explainer Video

Your clients don't always understand what you do, and that's okay. They know their systems are slow, their data feels vulnerable, and their old IT guy, Steve, just isn't cutting it anymore. An explainer video is your chance to be the hero who translates tech-speak into "problem solved."

This isn't about listing every service you offer. It's about telling a story. Start with a common pain point—downtime during tax season, a scary-sounding email attachment, the dreaded spinning wheel of death. Then, show how your services ride in on a white horse to save the day. Keep it short, sweet, and focused on the solution, not the technical jargon.

The Hard Data: A whopping 96% of people have watched an explainer video to learn more about a product or service. Even more compelling, 88% of people say they've been convinced to buy a product or service by watching a brand's video. Your explainer is your digital handshake, introducing your value before you even book a meeting.

2. The Quick-Tip "Hero" Video

You solve problems for a living. Why not show it off? Quick-tip videos are short, actionable pieces of content that provide immediate value. Think of topics like "3 Signs Your Email Has Been Hacked" or "How to Spot a Phishing Scam in 15 Seconds." These videos position you as the go-to expert.

These don't need to be high-production masterpieces. A simple screen recording with a clear voice-over can be incredibly effective. The goal is to be helpful and build trust. When a potential client sees you freely offering valuable advice, they're far more likely to remember you when they face a problem too big to solve themselves. This is a cornerstone of effective BSP video strategies.

The Hard Data: People are twice as likely to share video content with their friends than any other type of content, including social media posts and articles. A useful tip is to share prime material, extending your reach far beyond your immediate network.

3. The Personalized Sales Video (Your Secret Weapon)

Generic, automated emails are the background noise of the business world. They get deleted, ignored, or sent straight to the "I'll look at this later" folder (spoiler: they never do). A personalized video, on the other hand, cuts through the noise like a hot knife through butter. It shows you took the time to address a specific person and their specific needs.

Imagine sending a prospect a short, 2-minute video that starts with, "Hey Sarah, I was just on the ABC Accounting website and had a few thoughts on your cybersecurity posture…" It's unexpected, it's personal, and it's incredibly effective. You can use it to follow up after a meeting, explain a quote, or simply introduce yourself. It's about making a human connection in a digital world.

This is where a tool like eoVideo becomes your secret weapon. You don't need complicated editing software or a film crew. With eoVideo, you can record and send personalized videos directly from your desktop in just a few clicks. You can record your screen to walk a client through a proposal, use your webcam for a face-to-face message, and embed the video right into your email. Even better, it gives you real-time insights, so you know exactly who watched your video and for how long. It transforms a simple follow-up into a powerful sales opportunity.

The Hard Data: Using the word "video" in an email subject line can boost open rates by 19% and click-through rates by 65%. A personalized video message takes that to a whole new level, creating a pattern interrupt that grabs your prospect's attention immediately.

4. The Client Testimonial "Trust Builder"

You can talk all day about how great your services are, but nothing beats hearing it from a happy client. A client testimonial video is social proof in its most powerful form. It's one thing to read a quote on a website; it's another to see and hear a real business owner talk about how you saved them from a ransomware attack or made their remote team more efficient.

The key here is authenticity. It doesn't need to be slick. In fact, a slightly less-polished video can feel more genuine. Ask your client to speak from the heart about the problem they were facing and the specific results you delivered. These stories resonate with potential customers who are likely experiencing the same frustrations.

The Hard Data: Two out of three people say they would be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service has helped another person like them. It's not just about what you sell; it's about the peace of mind you deliver.

5. The "Behind-the-Scenes" Culture Video

People do business with people they know, like, and trust. A behind-the-scenes video helps with all three. Show off your team, your office (even if it's a home office!), and your company culture. Introduce your technicians, spotlight an employee of the month, or share a clip from a team-building event.

This type of video content humanizes your brand. It shows that behind the complex firewalls and network monitoring software, there's a team of real people who are passionate about what they do. It helps potential clients feel more comfortable reaching out and builds a stronger connection with your existing customer base. It's a simple way to show you're more than just another service provider.

The Hard Data: Job seekers are 80% more likely to apply for a position after seeing a video that showcases a company's culture. While you might not be focused on hiring, this statistic reveals a deeper truth: videos that showcase culture build an attractive and trustworthy brand identity for clients and employees alike.

Stop Thinking and Start Recording

Getting started with MSP video marketing doesn't have to be a massive, overwhelming project. Pick one of these formats, grab your smartphone or webcam, and create your first video. It doesn't have to be perfect; it just has to be helpful and human.

By creating valuable, authentic video content, you'll not only attract new clients but also build a stronger, more resilient brand. You'll move from being a faceless IT provider to a trusted partner, and in this business, that makes all the difference.

Ready to stop being ignored in your prospect's inbox? You can sign up for a free trial of Evolved Office and see how easy it is to create powerful, personalized videos with eoVideo.