If you’re an office equipment dealer, your day is likely a masterclass in juggling. You’re managing inventory, coordinating with service technicians, demonstrating the latest multifunction printers, and ensuring your sales team has what it needs to close deals. The last thing you have time for is figuring out how to run a complex digital marketing campaign. Yet, you know that staying in front of your customers is the only way to keep the lights on.

This is the modern dealer’s dilemma: you need sophisticated marketing to compete, but you lack the time, resources, or specialized staff to execute it effectively. Many dealers try to solve this by tasking an already busy sales manager or admin with “handling the marketing.” The result is often inconsistent, off-brand, and frankly, a little clunky.

But what if there was a way to achieve consistent, professional outreach without adding another dozen tasks to your to-do list? It’s not a fantasy. It’s a strategy that smart dealers are adopting to save time, generate leads, and focus on what they do best: running their business.

The Hidden Costs of DIY Marketing

Trying to manage marketing in-house without a dedicated team can feel like a noble effort, but it often costs more than it saves. The “do-it-yourself” approach comes with a series of hidden expenses that drain both your budget and your team’s morale.

First, there’s the time suck. On average, a small business owner spends about 20 hours per week on marketing. For a dealership, that’s half a workweek that could be spent on sales-generating activities. This isn’t just lost time; it’s lost opportunity. Every hour your team spends wrestling with email templates is an hour they’re not building relationships with high-value clients.

Then there’s the quality issue. Without a background in design or copywriting, internally created materials can lack the polish that builds trust. In a B2B environment, professionalism is everything. A poorly designed email or a newsletter riddled with typos can do more harm than sending nothing at all, making your brand appear amateurish.

Now, imagine a different scenario. Every month, a professionally designed newsletter lands in your customers’ inboxes. It’s branded with your logo, features relevant industry content, and highlights the exact products you sell. At the same time, targeted emails about specific solutions are sent to the right prospects, driving them to download a brochure or contact your sales team.

This is the reality of a well-executed hands-off marketing strategy. It’s about leveraging a system that does the heavy lifting for you. This approach is built on consistency—a key driver of revenue. Businesses that maintain brand consistency can see an average revenue increase of 23%. When your customers see your name regularly, associated with valuable content, you stay top-of-mind when they’re ready to buy.

This is where a program like the Toshiba Marketing Plus Program, powered by Evolved Office, changes the game for dealers. It’s a completely free, turnkey solution designed specifically for this challenge. Toshiba provides the content strategy, and a dedicated team manages the creation and distribution of monthly newsletters and targeted eSHOTs on your behalf.

All materials are automatically branded with your dealership’s logo, colors, and contact information, ensuring every communication is professional and on-brand. You get all the benefits of a high-impact marketing campaign with none of the hassle.

Ready to get your time back? Fill out the form to join the Toshiba Marketing Plus Program and let marketing work for you, not the other way around.

Why Automation is a Dealer’s Best Friend

The term “automation” can sometimes sound cold or impersonal, but in the context of marketing, it’s about enabling personalization at scale. A powerful hands-off marketing platform doesn’t just send generic blasts; it uses data to deliver the right message to the right person at the right time.

One of the most valuable features of such a system is lead scoring. Instead of your sales team blindly calling a list of contacts, lead scoring technology tracks how prospects engage with your content. Did someone open your email about document management three times? Did they click the link to a specific Toshiba machine? This data creates a prioritized list of the “hottest” leads—prospects who have shown clear buying intent. This is critical, as following up with web leads within five minutes makes them nine times more likely to convert.

This intelligent automation transforms your sales process from reactive to proactive. Your team can focus its energy on prospects who are already warmed up, dramatically increasing their efficiency and closing rates. The system handles the initial outreach and nurturing, freeing your reps to do what they do best: sell.

Taking Back Control by Letting Go

It may seem counterintuitive, but outsourcing your marketing execution actually gives you more control over your brand and your customer relationships. When you’re not bogged down in the day-to-day grind of creating campaigns, you have the headspace to think strategically.

A managed program ensures your data remains secure and confidential. For instance, with the Toshiba Marketing Plus Program, dealers retain full ownership of their contact lists. Toshiba never sees your customer data, giving you complete peace of mind. You also maintain the flexibility to customize content if you wish, adding your own banners or messaging to reflect your dealership’s unique style.

This model allows you to focus on the core activities that drive your business forward. You can spend more time training your staff, improving customer service, and exploring new revenue streams, all while a powerful marketing engine runs quietly in the background, generating leads and nurturing your customer base.

In the competitive world of office equipment sales, you can’t afford to let marketing fall by the wayside. But you also can’t afford to let it consume your valuable time and resources. The solution is to work smarter, not harder, by embracing a hands-off marketing approach.

By partnering with a program that automates professional, branded outreach, you can ensure consistent customer engagement, generate high-quality leads, and empower your sales team with the data they need to succeed. It’s time to stop juggling and start focusing on what truly matters. Let a proven system handle the marketing, so you can handle your business.