Don’t let anybody tell you that email marketing is dead. Those claiming that email is on its way out as a viable marketing tool haven’t done their research, because email marketing continues to prove itself as the premier channel for business-to-business (B2B) marketing. In short, it is the easiest way for you to continually get your name in front of past and present clients, making it the enduring, superior choice to upsell your current customer base.
Recent research has found convincing evidence that email marketing is thriving. Here are a few facts that help prove its worth:
Maximize Return on Investment – In 2015, Direct Marketing Association research found that the average email marketing ROI is over $40 for every $1 spent, making it a profitable choice as your preferred marketing channel. If implemented, how would your business benefit from such a hefty return?
Triple your Leads – Because those included in your database already are familiar with your brand, email marketing is perfect for piquing the interest of your current and previous customers. But, email campaigns go much further than simple customer recognition. In fact, email marketing has been found to generate three times as many leads as traditional outbound marketing, but costs 62% less, according to Demand Metric.
Gain Loyal Customers – With businesses learning how to best leverage social media platforms for their benefit, dismissing other marketing channels to prioritize social presence may seem like a smart move. However, management firm McKinsey & Company found that email is nearly 40 times more effective than social media at acquiring customers. So, while incorporating social media is an important part of your overall marketing plan, email marketing is a mainstay that you should foster, rather than brush aside.
Email marketing is alive and well and proves to be a great tool for B2B companies to help leverage their current database in order to generate business. The vitality and effectiveness of this tactic is underscored not only through recent research, but also should be found in the day-to-day metric outcomes of your campaigns.
If your current strategy is coming up short or if you’re interested in learning more about what Evolved Office offers in terms of email marketing services —including newsletters, one-page eSHOTs, video marketing (VBROs), and event marketing—schedule a free demo today !