When it comes to marketing, few things have the power of video. It has proven to be a highly effective way to capture attention, keep attention, and ensure your audience retains the message afterward, far more so than print or other mediums. Video is also effective for gaining brand awareness, driving purchases, and affecting the sales funnel. This impact has not been lost on marketing professionals. According to Wyzowl’s The State of Video Marketing 2019, 87 percent of businesses now use video as a marketing tool. Obviously, if it’s not already, video should be a critical component of your overall marketing strategy.
Email marketing is another powerful marketing method, with a return on investment (ROI) of up to 4400 percent. But imagine the possibilities of a chocolate-meets-peanut butter moment where you combine two great things that are even better together, the impact of video on a viewer with the already-effective medium of email marketing. The results of this pairing are demonstrably great as well—according to HubSpot, adding a video to your marketing emails can increase the all-important click-through rates by 200 to 300 percent.
Effective marketing is about providing consumers with content they want, when and how they want it. By adding videos to your email marketing, you’re instantly reaching consumers via a medium they prefer to be communicated through, delivered in the manner they want to be contacted. It’s the perfect recipe for marketing success.
When it comes to the type of video to deliver through email marketing, there is no shortage of options available to you. Some effective types of messages you can share include:
- A welcome video introducing your company, staff, products/solutions, brand story, or corporate philosophy
- Post-purchase messages such as how-to videos that provide further value to clients after the sale
- Top-product showcases for your best-selling items or services that include customer testimonials
- Promotional videos informing viewers of new products or services, upcoming events, or beneficial deals or sales
Regardless of the type of message you convey with your video marketing, you know it will have a powerful impact on its viewers. When you deliver that video via email, you know it will be seen by a large audience. If your office technology dealership would like to take advantage of videos in your email marketing efforts and increase engagement with your audience, contact Evolved Office today. Our email marketing platform enables you to deliver branded videos on Managed Print Solutions, document management, IT solutions, and more.