As an MSP, you already know that reputation is essential. After all, would you want to do business with a company that has tons of negative reviews online? Probably not. And your potential customers feel the same way. That’s why reputation management is so crucial for MSPs and BSPs.
Reputation management is the process of keeping an eye on and controlling your online presence. This includes things like monitoring your social media profiles and online reviews, responding to negative reviews in a positive way, and proactively promoting positive customer testimonials.
In this blog post, we’ll give you a crash course in reputation management for MSPs and BSPs . We’ll discuss why it’s important, how to do it, and some common mistakes to avoid. By the time you’re finished reading, you’ll have a solid understanding of how to manage your MSP’s online reputation. Let’s get started!
Why Reputation Management Is Important For MSPs and BSPs
MSPs and BSPs are specialty type of IT Solutions Provider that offers managed services to fit the needs of their clients. As such, MSPs and BSPs need as many positive Google reviews as possible to remain successful in today’s ever-evolving IT industry. Without these reviews, MSPs cannot compete properly and may be overlooked by potential customers. Reviews provide an MSP with credibility, invaluable insight into their customer’s experiences, and, most importantly, contribute to the company’s overall reputation. Positive Google reviews also play a critical role in MSP’s SEO rankings and help drive prospects to their website. For MSPs and BSPs to succeed in the long term, they must invest time and effort into building up their online presence by getting more reviews on Google.
Your online presence is one of the most important tools you have for marketing your MSP business. It can help you attract new customers, retain existing ones, and build trust and credibility with both groups.
That’s why it’s so important to make sure your online presence is positive. A few negative reviews or social media posts can quickly turn potential customers away from your business. And once that damage is done, it can be very difficult (and expensive) to repair it.
But by proactively managing your reputation, you can protect your MSP from the negative impact of bad reviews and social media posts. You can also take advantage of the opportunity to showcase your happy customers and promote positive customer testimonials. In other words, reputation management is a powerful marketing tool that every MSP should be using.
How MSPs and BSPs Can Do Reputation Management
There are several things MSPs, and BSPs can do to proactively manage their reputations online:
1) Monitor Your Social Media Profiles and Online Reviews.
Regularly check your social media profiles and online review sites (like Google Reviews, Yelp, etc.) for new activity. If you see anything negative, address it immediately. If you see anything positive, take advantage of it! Share positive customer testimonials on your website and social media profiles, and make sure to thank the customer for their kind words.
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2) Respond To Negative Reviews In A Positive Way.
If you do receive a negative review or social media post, don’t panic! Responding in a positive way can actually turn the situation around and make the customer happy they left the review in the first place. Thank them for their feedback, and invite them to reach out to you directly so you can resolve their issue. Then take whatever steps are necessary to make sure the problem doesn’t happen again in the future.
3) Proactively Promote Positive Customer Testimonials.
As we mentioned before, one of the best ways to manage your reputation is by proactively promoting positive customer testimonials. Collect testimonials from satisfied customers (via email or survey), then post them on your website and share them on social media. You can even reach out to customers who haven’t left a review yet and ask if they’re willing to write one. By doing this on a regular basis, you’ll ensure that prospective customers see only positive reviews when they search for your business online.
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Maintaining a positive online presence is crucial for any business – but it’s especially important for MSPs and BSPs. That’s because potential customers will often research an MSP before doing business with them – and if they see negative reviews or social media posts, they’re likely to take their business elsewhere.
Thankfully, there are things MSPs, and BSPs can do to proactively manage their reputations online. By monitoring their social media profiles and online reviews, responding to negative reviews in a positive way, and proactively promoting positive customer testimonials, these companies can keep their reputations spotless – which will help attract new customers and retain existing ones. Thanks for reading!