Through digital marketing, you have the opportunity to reach your audience in a way that is both easy to measure and cost-effective. To remain competitive, businesses—no matter how small or big—should invest in a digital marketing strategy because now, more than ever, it’s an essential way for a company to connect with its customers.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet as a medium. It is essentially a set of various tools and tactics that help build your company’s digital brand while also connecting with customers and prospects.
Digital marketing can entail the following strategies:
- Social Media – both organic and paid
- Pay-Per-Click (PPC)
- Search Engine Optimization (SEO)
- Email Marketing
Almost every business has utilized one of the above tactics at least once, and as technology continues to advance, a direct digital marketing strategy is necessary for your business to keep up with its competitors. According to Statista, 4.57 billion people worldwide actively use the internet. Unlike traditional print, there are countless opportunities in digital marketing available for your brand or company today because that’s where your audience spends most of its time.
Here are a few reasons why your business should utilize digital marketing.
Your company’s brand awareness is essential to its success because it represents how familiar your target audience is with your brand. Digital marketing can help you attain and keep loyal customers while also allowing you to introduce new products and services to an already existing client base. Through various digital marketing tactics, you can boost your brand awareness and reputation, which helps you establish yourself as an industry leader.
Digital marketing’s ability to reach your intended audience is one of the main reasons it’s crucial for your company or brand. With paid social, SEO, and PPC strategies in place, you can implement marketing campaigns that precisely pinpoint your target audience while they are searching the internet. Social media advertising platforms, such as Facebook Ads, give you access to tools that target your message to specific demographics and analytical tools that can help make sure you are reaching your desired audience. Through Google Ads, you can utilize remarketing lists to connect with users who have previously interacted with your brand’s website.
Return on Investment (ROI)
If your company is on the fence about whether or not to begin investing in a digital marketing strategy, it’s time to talk about the high ROI rate of digital marketing tactics. With an ROI of $44 for every $1 you spend, email marketing has the highest ROI of all marketing methods and is a cost-effective way for Business Solutions Providers (BSPs) to get their message to clients and prospects. Digital marketing is a cost-effective tactic because most industries don’t have to spend a fortune on PPC advertising and SEO is available at reasonable rates, which leaves you room to experience a great ROI on these digital campaigns as well.
Digital marketing offers endless opportunities for your company or brand to grow its reputation and customer base using cost-effective methods. From optimizing your social media profiles to sending out email marketing campaigns via Evolved Office’s marketing platform, there are countless tactics you can employ to get back a strong ROI and reach your target audience. Need help increasing your company’s digital marketing efforts? Contact Evolved Office today to learn more about the services we offer to BSPs.