Many small to medium-sized businesses start out by doing their own marketing. While that’s one way to save a few bucks, it’s not ideal in the long run.
Marketing generates awareness, builds trust, and is directly responsible for sales. If your marketing isn’t on point, your company won’t sell, and it won’t survive. Great marketing requires experience, which is why companies eventually outsource it to agencies.
But not every agency can cater to your company’s unique needs. So, how do you know if you’ve picked the right partner to promote your brand?
How to Measure a Successful Marketing Partnership
Although marketing generates sales, measuring the return on investment of marketing efforts isn’t the easiest job.
Marketing does a lot for your company. It generates traffic, nurtures relationships with prospects, reengages past customers, promotes new services, etc.
Therefore, it impacts your revenue in many ways. But this doesn’t mean you can’t spend a lot of money on marketing and have nothing to show for it.
The hard part for some companies is figuring out how much revenue their marketing agencies generate. Measuring success and putting a number on the ROI requires focusing on analytics and tracking metrics.
Here are some questions you can ask to determine if your marketing agency is doing a good job.
- Are you getting your deliverables on time?
- Has your revenue increased after launching new campaigns?
- Does your website get more traffic?
- Has your social media following increased?
- Does the agency provide access to data analytics?
- Can you see where your traffic is coming from?
- Are you getting more consistent feedback from customers?
These are just some of the things you need to know to judge the effectiveness of your agency’s marketing strategy.
One of the first tell-tale signs that you’re working with the wrong partner is a lack of communication and transparency regarding hard data.
Another sign of trouble is a stagnating online presence, general lack of interest, or hitting the same financial goals as before launching the campaign.
What a Successful Marketing Partnership Looks Like
Some digital marketing agencies may devise solid strategies but fail to implement them properly. Others don’t come up with the best solutions.
But a good partnership with high ROI potential doesn’t have to be too complex. Here’s a brief overview of how Evolved Office handles digital marketing services.
Increasing the Client’s Digital Presence
In most cases, the first step we take with all clients is to optimize their digital presence. This can mean reworking a website to make it more engaging and professional, optimizing business listings, increasing the frequency you post to social media platforms, and more.
We also focus on setting clients up to receive more Google reviews. This helps businesses get valuable feedback from customers while also ranking them higher in search results due to how the algorithm works.
Monitoring and timeliness are crucial for every marketing partnership. This is why we track every piece of data and user actions.
Companies need data to understand what generates more revenue. Digital marketing agencies need data to learn what to tweak to optimize marketing campaigns for maximum awareness and engagement and increase conversion rates.
The next step is maintaining open lines of communication. Evolved Office shares Google Analytics data with clients to help them understand how marketing campaigns impact their businesses. This is an important step given that over 56% of all websites use and depend on this data to boost their traffic.
Furthermore, this helps uncover potential issues with maintaining traffic or a high conversion rate.
Lastly, sharing results proves the marketing campaign’s effectiveness and clarifies how much of the revenue comes from the new marketing strategy.
The All-in-One Digital Hub
One of the biggest mistakes marketing agencies can make is not creating an all-in-one solution for their clients and customers.
Evolved Office uses Digital Hub, a centralized platform with all the tools necessary to monitor and analyze data analytics and your company’s digital prescence.
The Digital Hub offers over 50 marketing integrations spread out over six major categories:
- Call tracking
The user-friendly interface and intuitive dashboard allow clients to get in-depth information about their marketing campaigns.
This is particularly helpful for checking how your brand ranks among its competitors, running a website audit, visualizing social media efforts on multiple channels, checking up on paid ad campaigns, and much more.
Get More by Paying Less
Seeing revenue spikes after launching a new marketing campaign is common. But not all revenue increases can be attributed to a new marketing strategy, and the ROI won’t always be great after accounting for the extra expenses.
Do your company a service and make sure you’re working with the right digital marketing agency for your business and industry. Transparency, communication, great content, multiple integrations, and access to data analytics will help you implement the best marketing strategy to pull ahead of your competitors and convert new loyal customers.
If this sounds like something you’d like to do, don’t hesitate to reach out and check out our process and Digital Hub for yourself.