Several factors play into where your website lands when making an inquiry on a search engine. Google designates certain criteria known as ranking signals to determine which sites end [...]
Everyone is talking about mobile strategy. You know you need a “responsive” website design, but what makes for mobile-friendly content? The key is creating content that is user-centered. It’s [...]
Attracting new clients can be a challenge for any local business. While many consumers use the Internet to search for products and services, making your company stand out amongst [...]
A website is the virtual representation of your business. But no matter how well-designed or easy-to-navigate your site is, it won’t be effective if potential clients aren’t visiting it. To [...]
Don’t make the mistake of thinking that Search Engine Optimization (SEO) is too technical to understand and, therefore, isn’t important when considering your company’s branding and overall marketing strategy. [...]
Earlier this year—April 21st to be exact—Google released new mobile-friendly algorithms that are affecting the rankings of your website right now. For the companies that already had a responsive [...]
People today depend on their smartphones and mobile devices to provide immediate information. According to tech-giant Cisco, mobile data traffic grew by 69 percent in 2014. Mobile searching isn’t [...]
All content is not created equal. When it comes to promoting your business, it’s important to understand what type of content will have the most impact and where to [...]